Hashtag United has partnered with PT SportSuite, and will use the latter’s SportMojos platform to facilitate remote working.
The football and esports club will use the platform to allow players to upload content remotely via a mobile app direct to a private, cloud-based team dashboard, allowing media managers to standardise the way they commission, collect and store media from players, coaches, fans and more, from anywhere in the world.
The digital platform and content solutions provider’s latest offering, SportMojos, aims to help alleviate the burden on stretched media departments, with the aim of enabling sport organisations to collect more behind-the-scenes content and access it easily and remotely.
The SportMojos allows content to be collected and uploaded via a mobile app from private content creation teams, direct to a private, cloud-based team dashboard, allowing media managers to standardise the way they commission, collect and store media from players, coaches, fans and more, from anywhere in the world.
Neil Smythe, Operations and Media Director, Hashtag United, said: “With sport on hold, and our content team forced to work remotely without shared access to archive content, we’re more reliant on player contributions to keep fans engaged and in touch with the club.
“SportMojos will allow our players to submit content seamlessly to our central content team, which is going to prove invaluable.
“One thing this period has shown is that a sports audience will engage with content outside of match highlights. There is an appetite to be let in behind the scenes, to hear from athletes in an authentic way.
“We’re starting to use SportMojos to help us receive and curate UGC-style social video content from players and the wider club. When you’re working remotely with multiple contributors, it really helps having a clear, simple workflow which works for all, rather than receiving content via multiple sources.”
Rich Cheary, CEO, PT SportSuite said: “Hashtag United have proven time and again that they’re a progressive, savvy organisation with the ability to punch above their weight when it comes to the media game.
“We’re delighted to have been given the opportunity to work with an organisation that understands the value of player-driven media strategies and to ‘roadtest’ SportMojos’ ability to simplify the process of commissioning, collecting, storing and publishing this type of content.
“While we’ve been blessed to roll out this technology to bigger UK-based football organisations higher up the league pyramid, we’ve always maintained that we want to build technology and to partner with clubs of all shapes and sizes, and our work with Hashtag United is confirmation of that commitment.”