Hayemaker Ringstar, the joint venture between David Haye and promoter Richard Schaefer, has announced a new TV rights deal with UKTV, the biggest multichannel broadcaster in the UK, for its entertainment channel Dave.
The three-year deal will see five fight nights per-year broadcast free of charge and the partnership marks a move for channel Dave to continue its sports offering.
The channel first entered the market of live sport in January 2016, broadcasting Haye’s comeback fight. The show broke network records peaking at over three million viewers, 461% up on that slot, capturing 14% of the audience share.
The deal ensures fans can tune in to free-to-view boxing matches on regular basis. The upcoming clashes will showcase Hayemaker Ringstar’s latest signings which include; European and Commonwealth Games champion and Olympic silver medallist heavyweight Joe Joyce. Commonwealth Games silver medallist, European bronze medallist and Olympian, Qais Ashfaq, Scotland’s double world champion and European champion, Willy Hutchinson.
Haye said: “I’ve personally enjoyed huge success with UKTV, smashing viewer records on previous live broadcasts. As a result, I am thrilled to announce a long-term partnership to introduce the next generation of boxing stars to their audience. An incredible 40m people tune into UKTV’s programme offering every month which without question provides the Hayemaker Ringstar stable with an incredibly strong platform for a rapidly growing fan base.”
Richard Watsham, UKTV director of commissioning added: “Haye’s excitement for his brilliant new line up of emerging stars is infectious. He’s signed some thrilling prospects and I know Dave’s audience will get behind them and support them as they build up towards leading their divisions. I frequently hear fans call for a bit of a shake up in the world of boxing; we’re proud to be part of that and to give so many people the chance to watch.”
Schaefer commented: “We’re delighted to be working alongside UKTV, taking the sport back to the masses where it belongs. I enjoy building prospects and champions into superstars that transcend the sport of boxing and become global household names, just like I have done with Floyd Mayweather, Canelo and many more.”