Hearn secures $1bn US streaming deal

11 May 2018

By: Sport Industry Group

Eddie Hearn has agreed a $1bn deal with on-demand streaming service DAZN, in the US, moving them away from the traditional US pay-per-view model.

Hearn claimed he wanted to ‘build the strongest stable in world boxing’ after signing a deal that will see Matchroom Boxing USA stage 16 fights a year on Perform Group’s, DAZN, as well as 16 promotions in the UK. None of the fights will be on pay-per-view in the US and will be available for a monthly fee.

In the UK, Sky Sports announced it will broadcast the 16 US fight nights as part of a new deal with Matchroom Boxing, with fights in the East Coast starting at 11pm in the UK.

Boxers in Hearn's stable include heavyweight champion Anthony Joshua, Tony Bellew, Kell Brook and Anthony Crolla.

Hearn said: “Since our expansion to the US, we have been looking for a partner that shares our vision and that can give us the volume of dates and rights fees required to build the strongest stable in world boxing and take it to a new level.

“We can build a formidable team of fighters and also put our stamp on events from production to talent to in-arena experience. Our plan is to make DAZN the home of boxing and, with 32 big fight nights [a year] already confirmed from the US and UK, we are nicely on our way.”

Simon Denyer, CEO of Perform Group, said: “Perform Group has a rich history of long-term strategic partnerships with the best rights holders in world. I’m excited about working with Matchroom; we share the same passion and vision for reigniting boxing in the US, and it’s time for DAZN to provide an exciting new platform for these great events.”

John Skipper, who on Monday joined Perform Group as executive chairman added: “DAZN has already proven itself in Japan, Germany and Canada as the best platform for delivering great live sport to passionate fans. It’s time to bring DAZN to America and the amazing events we have planned with Matchroom is a great place to start.”