Heath Harvey joins SweetSpot Group

03 Jan 2018

By: Sport Industry Group

Heath Harvey has joined SweetSpot Group as the sports events management and marketing company’s new chief executive.

Harvey joins SweetSpot following his departure as chief executive of Saracens in August, after two years in the role. He joined the rugby union club in 2015 following a role with Club Wembley and, during his tenure, Saracens won the Premiership and back-to-back European Champions Cup honours with victories against Toulon and Clermont.

SweetSpot Group is organiser of the OVO Energy Tour of Britain and OVO Energy Women’s Tour.

Harvey said: "Cycling is an exciting growth sport right now and SweetSpot Group are well positioned within it. I relish the chance to put my experience into growing the business, developing unique cycling properties and events and realising new untapped opportunities for SweetSpot Group as the sport continues to grow.”

Hugh Roberts, executive chairman of SweetSpot Group, commented: "Heath has a 22-year track record in the sports and leisure industry with a reputation for the effective operation and sales and marketing of events, sports destinations and leisure properties across golf, stadia and most recently in rugby, as CEO of Saracens since 2015. 

"We are delighted to have Heath join our business to bring a new commercial edge to our operations that will increase the value of our events for our partners and stakeholders, while also improving the experience for our legion of fans and spectators across the UK and around the world.

"This appointment comes at a time when SweetSpot Group is working on a number of exciting new projects to sit alongside our current portfolio of major events to which Heath will bring a fresh approach and his wealth of experience.”