Heineken's Pincus replaces Barnett at Formula 1

28 Feb 2020

By: Sport Industry Group

Murray Barnett has stepped down as Director of Commercial Partnerships, Formula 1, after three years in the role and will be replaced by former Director of Sponsorship, Heineken, Ben Pincus.

Barnett follows former Managing Director of Commercial Operations Sean Bratches out of the motorsport series, after he stepped down last month.

Pincus, meanwhile, will join Formula 1 on 2nd March 2020, where he will report directly to Chairman and CEO, Chase Carey.

He joins from F1’s Global Partner Heineken where, for the last three and half years, he managed their worldwide sponsorship team, which included the brand’s partnership with Formula 1.

Pincus has also led several agencies across the world, and has been responsible for introducing Schweppes, Canon, Sun Microsystems and SAP to the motorsport.

He has also overseen sponsorships in football, golf, tennis and sailing for the likes of Visa, Coca-Cola and PlayStation in addition to Heineken.

“I am excited to start this new chapter in my career in the sport I know and believe in,” said Pincus. 

“Formula 1 offers brands value that other international sports platforms cannot compete with, and for that reason I’m looking forward to being a part of its commercial future.”

Chase Carey, Chairman and CEO, Formula 1, said: “I am delighted to welcome Ben to the Formula 1 family as we get ready to begin our new season. Having worked closely with him over the past three years I know he has the experience, expertise and leadership qualities to grow our business and continue to take Formula 1 forward on its exciting journey. 

“Ben has an incredibly impressive network and knows the Formula 1 world as well as anyone. He will hit the ground running and get the very best out of his team.”