PRO14 Rugby has announced that Honda Ireland has become the official car partner of this season’s Guinness PRO14 Final Series.
The first-ever Guinness PRO14 final takes place in Dublin on 26th May and throughout all six games of the final series, as part of the partnership, fans of the Guinness PRO14 will be able to get exclusive offers. These include access to the Captain’s Run ahead of the final and competitions for mini rugby and women’s rugby, as well as bringing experiential events to games throughout the final series.
Honda Ireland have become the fourth partner to the Guinness PRO14 Final Series in what has proven to be an historic campaign for the championship after expanding into South Africa.
Dermot Rigley, commercial and marketing director, PRO14 Rugby said: "As the Guinness PRO14 has reached out into the southern hemisphere this season, it’s quite fitting that our car partner for the Final Series should be such a world-renowned brand as Honda.
"Innovation is a common theme between the Guinness PRO14 and Honda. When you see our teams performing at such high levels against each other and, indeed, against their European rivals it’s because of the world-class talent they have on the pitch and the ambition and daring of their coaches.
"Honda are such a vibrant brand with a fantastic heritage and a great vision for the future, it really feels like a seamless fit for the Guinness PRO14. We’re quite proud of the attractive style of play we see from the teams in our championship and one look at their cars tells you that Honda share that belief in providing eye-catching appeal."
Adrian Cole, managing director, Universal Honda, added: "Honda are thrilled to be the official car partner of the Guinness PRO14 Final Series and being involved with this exciting rugby tournament. ‘The Power of Dreams’ is our corporate strapline, so through our involvement we hope to bring some additional power to promote this exciting Championship and help fulfil the dreams of the contestants and fans alike."
"Challenging spirit, the relentless drive to improve, is part of Honda’s DNA and manifests itself through the advanced technology incorporated in our range. This same drive for improvement is intrinsic in the teams, the players and the tournament organizers who make up this terrific championship. For this reason, the Guinness PRO14 represents a perfect fit for Honda and underpins our sponsorship involvement."