24 Feb 2022

By: Sport Industry Group

World Rugby has revealed that Sally Horrox will join rugby union’s global governing body as Director of Women’s Rugby in early May.

Horrox will bring a wealth of management and board-level experience in sport and business to the role and will be responsible for World Rugby’s Women in Rugby 2017-25 plan, which was refreshed late last year after significant growth in the game.

Horrox has a proven track record in transforming women’s sports. As a former Non-Executive Director of England Netball and an Adviser to UEFA, international football federations and the FA in England, she has played a leading role in the success of the Vitality Netball Super League and the FA Women’s Super League.

Horrox joins a restructured Strategy and Communications department within World Rugby under Chief Strategy Officer Mihir Warty. She will lead the Women in Rugby team, collaborating with specialist colleagues in the High Performance, Competitions, Participation and Revenue and Fan Engagement teams, as well as member unions, regional associations, and a range of partners.

Horrox said, “I’m delighted and hugely privileged to be joining World Rugby to lead what is regarded as the most significant area of growth for the game globally. With increased investment, two World Cups this year and the launch of WXV, a new annual women’s global competition in 2023, it is an incredibly exciting time for the sport.

“I am committed to accelerating the development of women in rugby at every level, and to promoting player welfare and gender equity in all that we do.”

World Rugby Chief Executive, Alan Gilpin, added, “Sally is well known in the sports industry for getting results and brings with her considerable commercial, legal and strategic acumen and a deep understanding of the community and elite sports environments on an international basis. She knows how to successfully develop women’s sport and has a proven track record in major events, developing new competition structures and restructuring commercial rights.”