JOE and Hotels.com have launched a new fan engagement campaign centred around the brand’s sponsorship of the UEFA Champions League.
The season-long campaign will see European football legend Patrice Evra front a challenge based content series called ‘Glory Hunters’, with other household names like Luis Garcia and William Gallas appearing throughout. The campaign will see fans compete for the chance to get closer to UEFA Champions League games, with pitchside experiences with some of the tournament’s biggest names up for grabs.
Distributed initially on JOE’s social channels, the series will also feature on the official channels of Hotels.com and the Champions League as well.
Vikash Jasani, Senior Brand Partnerships Director at JOE Media said: “There’s no bigger dream for football fans than getting to witness the UEFA Champions League live and in person pitch-side, and we’re going to make this possible together with Hotels.com in a really unique and engaging way.
“Think, ‘A League of Their Own’ meets ‘Takeshi’s Castle’ - this is a TV show scale of execution but for a social audience. We’ve been working very closely with Hotels.com to create the most entertaining and memorable way to bring to life their mission of bringing ‘money-can’t-buy’ experiences to people and we’re confident we will achieve that.”
Gary Bansor, Brand Sponsorship Manager at Hotels.com added: “Our collaboration with JOE, and the launch of Glory Hunters, places fans at the very heart of our UEFA Champions League sponsorship. Through a series of fun, irreverent challenges we want to demonstrate how Hotels.com can facilitate incredible experiences for fans, rewarding their commitment by taking them closer to the action than ever before.”