partners with Eric Cantona for Champions League Final activation

10 May 2021

By: Sport Industry Group has teamed up with Eric Cantona to launch a collection of limited edition ‘Do Not Disturb Suites’ ahead of the UEFA Champions League final.

A group of fans will be able to enjoy an ‘uninterrupted viewing experience’ of the match - which is scheduled for 29th May and will see Manchester City face Premier League rivals Chelsea - in one of a group of luxurious hotels.

In addition, one lucky guest will have the opportunity to spend the evening in the company of Cantona himself, who will play the role of hotel butler for the night, as well as being on-hand to discuss tactics throughout the game.

London’s Chelsea Harbour Hotel, as well as Manchester’s The Lowry are part of the select group of hotels which will feature in the activation, which will also include destinations close to famous footballing landmarks such as the Santiago Bernabeu, the Parc des Princes, St George’s Park, and Cantona’s hometown of Marseille.

Every booking will have access to pre-match and half-time room-service worth £100 as well as a ‘luxury kit bag’ filled with a robe, slippers, an eye mask for a pre-match nap, mini toiletries for a post-game bath, along with football scarves, red and yellow cards and a miniature UEFA Champions League trophy.

Eric Cantona said: “Life is full of interruptions and being stuck at home during the pandemic has only made this worse. We’ve got no space to ourselves and absolutely no ‘me time’, this is definitely true in the Cantona house anyway! I can’t even find 90 minutes to watch the football! 

“Distractions are our enemy. Focus is our friend. I wanted to help find peace and with this is my gift to you. We’ve created the Do Not Disturb Suites so that you can finally watch the beautiful game without distractions. Relax and let the game begin.”

Emma Tagg, Head of Global & EMEA Brand Communications at, added: “We know it’s been impossible to find any ‘me time’ during the pandemic, and when we found out more than one in three fans have not been able to enjoy their football without constantly being interrupted, we wanted to reward them for their patience with this great escape! Alongside King Cantona, we’ve created the ultimate viewing experience for one of the biggest nights in the football calendar. Fans can now give unwanted interruptions the red card, as our ‘Do Not Disturb’ suites’ are fit for football royalty, with peace and quiet guaranteed.” says the new ‘Do Not Disturb Suites’ following its own findings that more than two-thirds (67%) of the British public would like to book a hotel room to escape ‘pandemic life’, with 66% saying ‘want nothing more’ than an evening of watching their favourite TV show in peace. 

According to the research, the average Brit is prepared to spend £93.49 for one night of ‘me time’ away from home.