HSBC and British Cycling extend partnership for an extra year

11 Sep 2020

By: Sport Industry Group

British Cycling and HSBC UK have extended their partnership for another year.

The news comes after the bank decided to end its partnership with the NGB at the end of 2020 after the Olympic Games Tokyo 2020, which have since been rescheduled, however, with the disruption caused by the pandemic, the pair will continue with the tie-up which has already surpassed its target of getting two million more people on bikes by the end of 2020.

The partnership has now refocused its efforts, and has launched a number of initiatives over the lockdown period, including extending free British Cycling memberships to NHS workers; setting up the HSBC UK Let’s Ride Local microsite to help families get the most out of cycling during lockdown, as well as launching HSBC UK Ready Set Ride, a free online resource for parents to teach their children to ride a bike; and providing advice and support to UK businesses on how they can help their employees stay active.

The decision to continue the partnership also comes after the UK Government promised a ‘golden age for cycling’. British Cycling, meanwhile, has begun to build a new coalition of partners to ‘harness the country’s new passion for getting around on two wheels.’

“British Cycling has a long-established reputation for setting and hitting ambitious targets – from winning the Tour de France to quadrupling our membership, and working with HSBC UK to get two million more people cycling is a landmark moment in our history,” said, Julie Harrington, CEO, British Cycling.

“I’m incredibly proud of what our two organisations have achieved in the past four years, and to surpass such an ambitious target given the disruption we’ve seen to our activities this year is a testament to both the quality of our programmes and initiatives and the tireless work and support of our staff, volunteers and participants.

“With the number of people cycling still significantly up on pre-pandemic levels, and the transformational government focus we have seen on getting more people on bikes, there’s never been a more exciting time to be involved in cycling. 

“We have bold plans for 2021 and beyond to ensure we harness that passion and give every community in Britain the opportunity to discover the joy of riding a bike. I’d like to express our thanks to HSBC UK for their continued support as we build greater sustainability into British Cycling by opening our doors to more partners who share our vision to transform Britain into a truly great cycling nation.”

HSBC UK Chief Executive, Ian Stuart, added: “We are very pleased to be able to extend our partnership with British Cycling, supporting the health and wellbeing of our customers, colleagues and communities through the COVID-19 crisis.

"From helping get two million more people on bikes to creating special support for NHS staff for their continued efforts, we are serious about creating a legacy through our partnership with British Cycling and we hope this ambitious project will fundamentally change the country’s approach to cycling.”

Further details on the partnership’s plans for 2021 will be announced in due course, but it is hoped that the plans will be able to incorporate the mass participation city events the pair have staged in recent years.