Hublot has unveiled a new watch in partnership with Premier League side Chelsea, branded as the Classic Fusion Chronograph Chelsea FC.
The pair are celebrating a long-standing partnership, with this being the third time they have collaborated on a luxury piece, and the new campaign - The London Skyline Always In Blue - plays up the club’s roots in the UK’s capital city.
The limited edition Classic Fusion Chronograph Chelsea FC comes in a Chelsea blue colour and is made from coloured ceramic, while the face has blue dials and silver counters. Only 100 pieces have been created by the watchmaker and are engraved with the phrase “Pride of London”.
Ricardo Guadalupe, CEO, Hublot, said: “The partnership between Hublot and Chelsea FC continues to go from strength to strength. The new Classic Fusion Chronograph Chelsea FC is the third limited edition created in association with the legendary club. The timepiece embodies the vision of Hublot and Chelsea FC to lead the way in their respective fields.
"Next year Hublot will be the Official Timekeeper of the UEFA Euro 2020, an exciting moment for Hublot and European football.”
Chris Townsend, Commercial Director, Chelsea FC, added: “We are delighted to be Hublot’s first club partner to launch a third limited edition design. Each limited edition so far has held a unique story for the Club and this piece is no different. The young, bold and vibrant blue design is a great reflection of the style of football we are currently playing. For our fans who are so proud to be a Blue, this design demonstrates that pride perfectly. We’d like to thank Hublot for this special design and their continued partnership.
The watch was launched at an event at London’s One Blackfriars at an event space with a view of the London skyline. Chelsea players Cesar Azpilicueta, Willy Caballero, Ruben Loftus Cheek, Christian Pulisic and Antonio Rudiger attended the event, arriving by boat from Stamford Bridge in order to take in some of London’s iconic landmarks from the river Thames.