02 Nov 2016

By: Sport Industry Group

Mass participation event company, Human Race has appointed Speed Communications and Earnie to help drive awareness and participation for the 2017 Cancer Research UK London Winter Run, which takes place on Sunday 5th February 2017.

Following a pitch, which saw Speed Communications and Earnie join forces for the event, the agencies are tasked with growing the 10km run, which saw over 15,000 runners hit the closed streets of London last January.

Working collaboratively, Earnie has developed a creative campaign that focuses on the winter theme of the run set against the London backdrop, while Speed Communications will deliver a targeted PR and social media influencer campaign to drive sign up to the London run.

Human Race, marketing director, Dan Lipman said: “The Cancer Research UK London Winter Run is a unique event with an incredible personality, and so we took great care to ensure we chose the right partners to activate alongside our marketing team here at Human Race.

“The combined proposal from Speed and Earnie was impressive and ultimately the 360 approach incorporating design and branding alongside the PR activation, made the agencies stand out during the pitch process. Both come with excellent reputations and the early work completed is already showing signs of driving a record year for the event. We look forward to working together to encourage thousands more runners to enter the 2017 event.”

Kate Bosomworth, managing director, Speed London said: “We are delighted to be working with Human Race and look forward to working in partnership with Earnie on the 2017 Cancer Research UK London Winter Run to help grow what is set to be another fantastic running event.”