Hummel enters Super League with Wigan Warriors

14 Aug 2019

By: Sport Industry Group

Wigan Warriors have entered into a new four-year partnership with Hummel, making it the Betfred Super League club’s technical kit partner.

The Danish sportswear brand will manufacture three kits each season for the club, as well as producing training and leisurewear. The deal marks Hummel’s first partnership with a Super League club, though it is currently in the first of a four-year deal with the RFL to create kits for the Great Britain Lions team.

The new home and away kits will be unveiled after the conclusion of the 2019 Super League season, while the club say the third kit will be premiered at a later date.

“Hummel has recognised the value of Wigan Warriors as a springboard into the Betfred Super League and beyond,” said Wigan Warriors Executive Director Kris Radlinski. “They have ambitions to become one of the most recognised brands in the manufacture of sports kit worldwide, which matches with our ambitions of being the leading rugby league club in world. Their work with another iconic rugby league brand, the Great Britain Lions, has already highlighted hummel’s expertise and understanding of rugby league fans and the wider sporting apparel market.

“Both ourselves and hummel are very excited by the new partnership. We have already established an excellent working relationship and believe that we can both achieve consistent growth through offering quality products and outstanding design that I am extremely confident our fans will absolutely love. We also must thank Errea for the work that we have done together in recent years. This year’s away shirt is one of the biggest selling away jerseys in the Club’s history, the British Legion poppy jersey was a beautiful top and the fluorescent green jersey certainly turned a few heads. The game day warm up sponsors tops were game changers for the industry as designers were allowed to express themselves with no rules - Michael and Fabrizio at Errea will remain life-long friends.”