Hyundai signs Chelsea partnership

11 Jun 2018

By: Sport Industry Group

Hyundai Motor has announced a new multi-year partnership with Chelsea Football Club, which will see the Hyundai brand presented on the sleeve of the club’s new jersey in all domestic competitions from next season until 2022, as the global automotive partner.

As well as visibility on the jersey, the car manufacturer will also benefit from exposure through car displays at the club, home matchday presence including LED perimeter branding, and various media and digital content rights.

The announcement coincides with a new video featuring Chelsea stars Olivier Giroud, David Luiz and Tiémoué Bakayoko.

The new agreement with Chelsea marks the first time that Hyundai has ventured into the UK football market. However, the brand has been actively engaged with the sport on a global level for many years. Hyundai has been a FIFA top partner since 1999, supported UEFA for 18 years up until last year, and remains involved with a number of national teams and individual clubs around the world.

Over the course of the partnership, Hyundai will work closely with the London club to develop a range of initiatives and benefits for the club’s supporters, as part of its aim to bring ease to mobility and make football more accessible to fans.

Andreas-Christoph Hofmann, vice president marketing & product at Hyundai Motor said: “For 20 years, Hyundai has been bringing the dynamism, passion and excitement of football to fans around the world. We are thrilled to begin a new partnership with Chelsea – a successful and ambitious club that matches the global scale and challenging spirit of Hyundai.

“Just as we always place the customer first, so we have always positioned fans at the heart of our activities throughout our long-running engagement in football. We will be taking the same approach with Chelsea fans as we kick off this new partnership. Along with our existing partnership with Olympique Lyonnais, this marks the start of a new pan-European sponsorship approach that will include other top clubs in Europe.”

Chelsea commercial director, Chris Townsend OBE, added: “We are delighted to be announcing our new partnership with Hyundai that will see this iconic brand appear on the sleeve of our match shirts from next season. At Chelsea we pride ourselves on partnering with some of the world's leading companies and we look forward to working closely with Hyundai as they seek to reward, engage and entertain our global fanbase.”

The logo on the new jersey will be seen in action for the first time on 23rd July, as Chelsea head to Australia to play a friendly fixture against Perth Glory.