ICC and AELTC celebrate 'One Day in July'

17 Dec 2019

By: Sport Industry Group

The ICC and the AELTC have joined forces to launch a new ‘One Day in July’ content collaboration, celebrating the ICC Men’s Cricket World Cup final and Wimbledon men’s final - both of which took place on 14th July just eight miles apart.

As England’s finalists headed towards the historic Super Over, which they ultimately won, Novak Djokovic was fighting off two match points against Roger Federer following the first ever final set tie-break in a singles final match.

The two events tweeted each other during the day, sharing the fans around the world that were following both finals across multiple screens.

The new film, created in collaboration with Livewire Sport - who boast both organisations as major clients - shows unseen footage from behind-the-scenes of both events and will be distributed across all social and digital channels, and to both organisation’s broadcast partners.

Discussing the film, Ben Stokes, the hero of England’s Cricket World Cup win, said: “It goes without saying, the 14th July will forever be in our memories - a thrilling Men’s Cricket World Cup final full of every bit of drama that you can imagine, and a record-breaking Wimbledon final at the same time.

“As players, we’re so focused in the moment that we don’t always get to appreciate the perspective, so all credit and thanks to the ICC and Wimbledon for teaming up to remind us of one of the greatest days of sporting history.”

Richard Lewis CBE, Chief Executive of the AELTC, added: “We are pleased to have collaborated with the ICC to launch this fun, frenzied and fantastic piece of content which seeks to provide our global fanbases a chance to celebrate what an amazing day Sunday 14 July turned out to be.

“It demonstrated live sport’s ongoing ability to capture an audience – and in this case – not just one sport, not just one audience, but a truly unique overlap of events that enthralled the world.”