ICC launch tender process for 2019-2023 global media rights

08 Aug 2019

By: Sport Industry Group

The ICC have launched a tender process for the media rights to the next cycle of ICC tournaments to cover the 2019-2023 period.

Following on from the success of the 2019 Cricket World Cup, which the governing body claims raked in 3.5bn views across all digital platforms, the rights for the next cycle will feature 12 tournaments in all - including the women’s and men’s Cricket World Cups in 2021 and 2023 respectively, as well as the T20 equivalents - both of which will take place in Australia in 2020.

This period also takes in the inaugural ICC World Test Championship Finals in 2021 as well as the second installment in 2023, both of which are also part of the tender.

ICC Chief Executive Manu Sawhney said: “With such a unique set of rights available, we have already received tremendous interest from a range of potential partners spanning both traditional and new platforms, all of whom recognise the phenomenal reach of cricket in each market.

“We have set a high benchmark for our future events and are keen to partner with organisations who share in our ambition to continue to grow and deepen engagement globally in our great sport.”

England's victory at the 2019 World Cup was watched by a peak of 4.5m people on Channel 4 and a total of 8m watched the deciding super over on either Channel 4 or Sky Sports. That was the first time since 2005 that live test cricket was shown on terrestrial TV in the UK and the debate around cricket's exile from free-to-air channels continues.