11 Jan 2022

By: Sport Industry Group

Iconic car-maker and racing marque Maserati has announced that it will join the ABB FIA Formula E World Championship in 2023.

In joining the electric car-racing series, Maserati will become the first Italian brand to compete in Formula E.

In a statement, Maserati explained that the manufacturer’s “innovative attitude towards electrification… aligns perfectly” with Formula E, which will give the brand a chance to showcase its technology on street circuits across the globe.

Maserati offers fully electric cars through its Folgore range, and all new Maserati models will also be available in electric alternatives. Maserati will debut on the Formula E grid from Season 9 with the new Gen3 car in 2023.

“The ABB FIA Formula E World Championship is the pinnacle of electric racing,” said Alejandro Agag, Formula E’s Founder and Chairman (pictured right).

“It provides the perfect environment for the most dynamic and innovative high-performance car brands to showcase their technological capabilities alongside their sporting ambitions.”

Maserati has a racing heritage that dates back nearly 100 years, with the Tipo 26 model having made its debut at the Targa Florio race in 1926 before the brand won the Formula 1 World Championship with Juan Manuel Fangio at the wheel in 1957.

Maserati CEO Davide Grasso (pictured left) added, “We are very proud to be back where we belong as protagonists in the world of racing… We have a long history of world-class excellence in competition and we are ready to drive performance in the future.

“In the race for more performance, luxury, and innovation, Folgore is irresistible and it is the purest expression of Maserati. That’s why we decided to go back to racing in the FIA Formula E World Championship, meeting our customers in the city centers of the world, taking the Trident forward into the future.”

Formula E races take place in major cities worldwide every year, and the next edition of the London E-Prix will take place on 30th and 31st July 2022.