Ilkay Gundogan joins KIN Partners amid German growth plans

13 Aug 2020

By: Sport Industry Group

Ilkay Gundogan has signed with sport and entertainment talent and commercial management agency KIN Partners.

The agreement will see KIN manage the Manchester City and Germany footballer’s on and off-field interests, including intellectual property development through commercial partnerships, digital strategy, and marketing and communications.

As part of the deal, the player’s uncle and long-standing business advisor, Ilhan Gundogan, will also join KIN Partners in a senior leadership position.

In that role, the elder Gundogan will oversee KIN’s growth plans in Germany and central Europe, extending the firm’s talent management network in the region.

“We are delighted to welcome Ilkay and Ilhan to the KIN Partners family in a collaboration that underlines our ambition to grow our sport business.” said Simon Oliveira, Managing Director, KIN Partners.

“Ilkay is at the top of his game, playing week-in-week-out for one of the best teams in the world, he’s a huge asset to KIN Partners, and we our grateful that he has put his trust in us to build and create opportunities for him moving forwards.

“Ilhan’s high level experience and vision will allow us to expand KIN’s football representation business into new markets.”

Onur Yegenoglu, Head of Sport, KIN Partners, said: “Ilhan is highly respected in the football industry and his strong connections in Germany and central Europe, where he’ll be tasked with building on our core client base, will be a huge asset for KIN. 

“He shares our vision for working with young talent and building the foundations for successful careers both on and off the pitch, just as he has done with Ilkay.”

Ilhan Gundogan added: “I’m proud to be joining the KIN Partners Group and look forward to representing the company in Germany and across central Europe. Simon Oliveira, Onur Yegenoglu, and the wider KIN leadership team have a clear vision and ambitious expansion plans - I look forward to playing an important role in delivering those goals.”

The move comes on the back of several other recent developments for KIN Partners, who appointed Yegenoglu as Head of Sport in June, as well as former IMG VP - Strategic Partnerships, Danny Paiser, who joined KIN in July in the newly-created role of SVP, Commercial.

The organisation was founded in 2013 and has represented the likes of David Beckham, Usian Bolt and Neymar, and was the founding commercial arm of Beckham’s Inter Miami MLS franchise.