IMG has signed a strategic partnership with World Table Tennis (WTT), as well as signing a global licensing deal with esports title Rocket League.
The alliance between IMG and WTT will commence in January 2021, and will include global media rights development and distribution as well as production of WTT events and betting data and streaming rights for IMG ARENA.
As of next year, the WTT will launch its new WTT Series - a revamped competition aimed at changing perceptions around the sport.
Steve Dainton, ITTF CEO and WTT Director, declared: “The World Table Tennis era will revolutionize the sport forever and we are delighted to be welcoming on board an industry powerhouse in IMG, whose wealth of expertise will help us to make this historic transformation for table tennis. This is fantastic news for the sport, the players, the fans, the host cities, the commercial partners and everyone who will be joining us on this exciting journey.”
Adam Kelly, Co-President of Media & Events at IMG, also underlined the bright future that lies in wait for table tennis: “This is an exciting partnership at a key stage in the commercial redefinition of table tennis, through WTT, around the world. We share the vision that the ITTF and WTT have for the sport over the coming years and believe our energy, creativity and expertise on a global scale will add true value across all aspects of the WTT business.”
Meanwhile, video game developer Psyonix has appointed IMG as the Exclusive Global Licensing Representative for Rocket League.
The multi-year partnership will coincide with the game’s five-year anniversary, and will see IMG bring Rocket League consumer products to market through brand partnerships and collaborations.