InCrowd has appointed fan marketing expert, Dan Lipman, as business director of FanScore. Dan is joining from mass participation event organisers, Human Race.
Dan joins InCrowd with over ten years of fan marketing experience and having specialised in driving and monetising customer acquisition and engagement for major rights holders including British Athletics, the Lawn Tennis Association and Tough Mudder.
Most recently Dan has been commercial director of Human Race where he was responsible for managing the marketing, digital and sponsor activation teams, as well as strategically advising the development of a new ticketing and CRM platform for parent company and organisers of Le Tour de France, Amaury Sport Organisation.
Dan will head-up the FanScore business division, which uses technology and data solutions to help sports audience owners, to better know, understand and monetise audiences.
FanScore creates digital fan engagement tools and platforms that harness the 360 degree spend and attention of the sports fan and provide ROI focused digital sponsorship solutions.
Aidan Cooney, InCrowd’s co-founder and CEO stated: "InCrowd have built a fantastic and profitable fan marketing platform and with Dan now coming aboard, we are going to progress our development for our clients in order to produce the most rewarding fan experience no matter where they are.”
Dan Lipman added: “I’ve witnessed first-hand how digital and social media has influenced the way in which brands look to activate to sports audiences, and the subsequent challenges this has created for Rights Holders in their ambitions to commercialise their assets.
“I believe with our FanScore proposition we provide a genuine solution that will transform the ability for our partners to compete in a modern digital world. InCrowd have an unrivalled proposition and team to lead the way in revolutionising this space and I am delighted to have come on board to build on the great success the team have already achieved.”
InCrowd works with the likes of Premiership Rugby, 16 individual clubs, Toyota, Rugby Football League, Heineken and the ICC.