InCrowd appoints Simon Thomas as Chair

10 Sep 2021

By: Sport Industry Group

Sports technology and digital experience company InCrowd has appointed Simon Thomas as Chairman of its Board of Directors.

Thomas, who was a leader in the evolution of commercial sports marketing during his time at TEAM Marketing, FIFA and Fox, will guide the Board and shareholders, whilst offering strategic advice and support to the senior management team.

The move comes as InCrowd says it is responding to the ‘distinct acceleration’ in sport’s digital transformation over the last 18 months, and the company will focus on product development, ideating, building and delivering ‘new and innovative solutions’ to respond to the requirements of the industry. 

In the last two years, InCrowd has almost doubled in size to over one hundred team members, with 65% of its workforce focussed on R&D. 

"We are absolutely thrilled that Simon has agreed to join InCrowd as Chairman,” said Aidan Cooney, Co-Founder and CEO, InCrowd.

“His appointment adds to a number of new senior executive appointments we have made in the past year. The level of experience that Simon brings both in terms of his standing in the industry and as a specialist in organisational transformation and development, should turbo-charge our next phase of growth across multiple new territories.

“The very foundation of our business lies in our belief that fans are your greatest asset and that creating great digital experiences through high-quality fan facing platforms, data driven content & messaging and innovative activations is the most effective way to drive swift ROI.”

“We empower clients to be bold in their digital and data transformations and support them fully at every stage of their journey. These are the organisations that are now reaping the rewards and we’re excited to help others reach their full potential.”

Thomas added: “I have great respect for Aidan; as the founder of Opta Sports, he has a great track record and enormous experience in this area. At InCrowd he has built a strong team and the progression of the business in just 6 years is impressive. Product innovation to crack the digital challenge is paramount, along with client success and the creation of strong and trusted relationships. It’s an exciting era for the business and I'm very happy to join the team.

"We are in an era of digital disruption, and clearly the industry is moving towards greater and more effective use of data. InCrowd are market leaders in this space. Everyone's talking about the need to connect directly with fans and consumers, but at the moment it seems to be more talk than action. InCrowd are actually making things happen, facilitating monumental digital changes for their clients and demonstrating tangible returns, which is one of the things that sets them apart.”