Fan marketing platform, InCrowd has announced a partnership with Maymask for the installing of its digital LED display software InCrowd Cast.
Installed at rugby stadiums across the UK, Cast allows Maymask to place live content directly in front of rugby fans, providing new methods of partnership communication and sponsor activation opportunities.
Cast also runs with zero downtime, zero lag time and with in-game interruptions (when display graphics are interrupted in real time) to announce a particularly exciting point of play or moment in the game.
These interruptions also allow users to offer new and attractive opportunities for flexible brand activations as operators can easily change or update graphics "in the moment", before or during a match.
CEO of Maymask, Olivier Peters said: “We believe InCrowd have a standout product in Cast when it comes to perimeter control and a distinct edge in developing fan interaction in stadiums.
“With many more ideas coming in the new season, it’s going to be great to see new technology and software combine to achieve new levels of fan engagement and brand activations.”
Other organisations that InCrowd work with include, Formula One, ICC, Premier League and Championship football clubs.