INDUSTRY LEADER GARRY COOK TO TALK AT #SIBC

19 Oct 2018

By: Sport Industry Group

Senior industry figure Garry Cook will share his significant leadership experience from Nike, Manchester City Football Club, UFC and now as executive chairman of esports company Gfinity, with the Sport Industry Breakfast Club on 7th November at the BT Centre in London.

The Gfinity executive chairman and former Manchester City CEO will discuss how the sport industry has evolved, key lessons from his career, where the opportunities in esports exist for the sport industry and his views on what lies ahead in 2019 and beyond. 

Cook joined Nike in 1996, rising to president and general manager of international brand Jordan in 2005. After 12 successful years with Nike in Europe and the US, he became CEO of Manchester City Football Club in 2008. At City he led the club through ownership and management transition, and developed the global vision for infrastructure, brand growth and commercial development, which provided the foundation for the club’s continued success on and off the pitch.

He joined UFC in 2012 as EVP and managing director of Europe, leading the development of the brand overseas and the event hosting strategy, paving the way for a truly global enterprise. As UFC’s chief global brand officer, he was part of the senior leadership executive team responsible for the largest single corporate takeover transaction in the history of sport when UFC was acquired by WME-IMG. 

At Gfinity, Cook is overseeing the company’s aim to lead esports into a new era using his established sport connections to help bridge the gap between the communities. Cook is speaking following the recent announcement of Gfinity being appointed tournament operator of the inaugural ePremier League competition.

The Sport Industry Breakfast Club is the industry’s number one networking event series with four content-led networking breakfasts over the course of the year. Each event welcomes up to 200 guests from across the industry for an interview with leading figures from the world of sport and business.

Find out more, and join the club, here