Industry Shorts: 2026 Olympics, UEFA, Publicis

25 Jun 2019

By: Sport Industry Group

Milan and Cortina d’Ampezzo have won the hosting rights to the 2026 Winter Olympic and Paralympic Games, defeating a rival bid from Stockholm-Åre.

International Olympic Committee (IOC) members yesterday (Monday) voted 47-34 in favour of the Milan-Cortina bid. IOC President Thomas Bach said: “We can look forward to outstanding and sustainable Olympic Winter Games in a traditional winter sports country.

“The Olympic Winter Games Milan-Cortina 2026 will feature iconic venues and beautiful settings, combining the attractions of a modern European metropolis with a classic Alpine environment. The new Candidature Process has demonstrated the success of Olympic Agenda 2020.

“We have lowered the cost and complexity of developing Games projects, which now serve the long-term development goals of the host communities and have sustainability and legacy at their hearts. This has led to a significantly reduced organisation budget and the use of 93% existing or temporary competition venues.”

Following last year’s Winter Olympics in PyeongChang, the event will be hosted by Beijing in 2022 before heading to Italy.


UEFA has signed a cooperation agreement with the Sport Integrity Global Alliance (SIGA) to encourage dialogue aimed at safeguarding the long-term integrity of football in Europe.

The agreement aims to use the organisations’ strengths to foster the development and implementation of the highest standards across sport in general, and football in particular, in the areas of good governance, integrity, ethics and the protection of vulnerable participants throughout Europe.

SIGA CEO Emanuel Macedo de Medeiros said: “This landmark cooperation agreement ushers in a new era for sport integrity. Founded on a strong reformist spirit, this agreement will give rise to an integrity programme of global standing and embed the highest standards of ethics and governance in the game across the European continent.”


Publicis Sport & Entertainment has added offices in Turkey, Switzerland and Australia/NZ to its global network.

The announcement brings the number of markets in the agency’s global network to 13. Led by Kagan Yildizalp, Andrea Pedrazzini and Ashley O’Rourke from Istanbul, Lausanne and Sydney respectively, each of the offices will provide a specific expertise tailored to the needs of the local market whilst connecting global clients across Publicis Groupe’s international network.


Former England rugby union captain, Lewis Moody MBE, is set to take part in the Jacksonville Jaguars annual playing academy.

Moody will be coached by Jaguars alumni and NFL professionals at the event, which takes place from 11th to 13th July. Taking part in drills training, position skills sessions and video analysis, Moody will experience a level of American football coaching not otherwise available outside the US.

The Jaguars Academy is a three-day residential training camp held at Brunel University. Over 150 amateur and professional players from across Europe are expected to take part and Moody will also be sharing his insights from his career as a captain for England in a team talk.


Runners from all over the UK are making their final preparations for the second annual London Relay event.

Taking place this year from 29th June to 28th July, more than 2,000 runners will take part in 5k and 10K legs in central London with the goal of raising £50,000 for the Running Charity, who use running to improve the lives of young people affected by homelessness.

Runners will continuously keep a baton moving round the course on a 24/7 basis for an entire month.