Industry Shorts: Adidas, BT Sport, British Athletics, RLWC2021

11 Jun 2019

By: Sport Industry Group

Adidas is launching its Creators Club membership programme in the UK after its success in the US.

The programme, which provides members with exclusive access to Adidas products, experiences and services, will launch in the UK this month. The Creators Club offers a tiered membership system, through which customers can gain access to special events, priority service and product customisation.

The scheme launched last year in the US, where Adidas says it already has “several million members”.

BT Sport’s coverage of this year’s UEFA Champions League final attracted the largest audience in the broadcaster’s six-year history, with 11.3 million viewers watching across all digital and TV platforms.

The audience for Liverpool’s 2-0 win over Tottenham Hotspur on 1st June was higher than the 8.5 million that tuned in for the 2018 final between Liverpool and Real Madrid.

BT Sport made this year’s final available for free via its OTT app, website and YouTube channel. Some 4.8 million viewers watched on digital platforms, with 6.5 million watching through television.

British Athletics has named Globalgig as its official supplier of mobile data services. The agreement will provide wireless data access in 82 destinations around the world, eliminating high roaming charges and use of unsecured public Wi-Fi networks.

The partnership is designed to reduce costs and ensure better technical support for travelling teams.

The organising committee for the 2021 Rugby League World Cup (RLWC2021) in England has announced the first two large grants for community clubs and organisations. The grants have been awarded to Salford City Council in partnership with Salford City Roosters and Shevington RLFC in Wigan.

The two chosen projects, as part of the tournament’s wider InspirationALL legacy initiative, will receive a combined total of over £577,863 in funding. The government investment is delivered in partnership with the RFL and Sport England.

Adidas is taking the Spanish Football Federation (RFEF) to court amid the fallout over the two parties’ kit supplier deal. The RFEF plans on ending its association with Adidas early after claiming the partnership does not accurately reflect the value of the national team.

Adidas has claimed that its contract with the RFEF does not include an exit clause and has therefore opted to take legal action. Their deal had been due to run until 2026.