Industry Shorts: Adidas, Chelsea, Edgbaston, Everton

16 May 2019

By: Sport Industry Group

German sportswear company Adidas has teamed up with creative agency Iris Worldwide to promote its latest boot franchise with an installation near the London Eye.

The installation is designed to convey the art of agility, with Adidas and Iris having investigated the runs of players such as Lionel Messi, Roberto Firmino and Bernardo Silva to create the structure.

CGI was used to trace players’ movements, from the moment they receive the ball to the moment it leaves their feet. A series of 1-to-1-scale ‘slices’ of players’ bodies have been created, spaced at varying distance based on their velocity over ground. The sculpture is then wrapped in the same agility bandage used to create the new NEMEZIZ 19 boots.


Chelsea FC Women is to be the subject of a new documentary series called Flying High, which will be created by Fulwell73, producer of Carpool Karaoke, Sunderland ‘Til I Die and Class of ’92.

The documentary will be filmed over the course of the 2019/20 season and provide behind-the-scenes access to the club, the dressing room, its grounds and its people. A total of eight 60-minute episodes will be produced.

The series is being produced and directed by Alex Sunderland and executive-produced by Fulwell’s Gabe Turner and Leo Pearlman. The series will feature interviews with manager Emma Hayes and players such as Fran Kirby, Millie Bright, Ji So-Yun and Karen Carney.


Edgbaston Stadium has announced the fastest-ever sell-out of Vitality Blast Finals Day in the tournament’s 17-year history.

The tournament will take place on 21st September, with only the increased ticket allocations for members and fans of the four competing teams remaining available.

Tickets for Vitality Blast Finals Day were released on general sale last October ahead of the national launch of group stage tickets in March.


Everton has joined forces with club partner StubHub to hold a special mental health training day, MindFairGame.

The event was held at USM Finch Farm for Everton academy players and was hosted by former Toffees player Leon Osman. The event was held to coincide with Mental Health Awareness Week.

Osman shared some of his personal experiences as a young player at Everton, with the event designed to encourage young players to speak out about mental health.