Industry Shorts: All Blacks, Formula E, Sportradar

14 Jan 2020

By: Sport Industry Group

AIG has announced it will end its partnership with the New Zealand rugby union team when its deal expires in 2021. 

The insurance provider has been a sponsor of the All Blacks since 2012 and ahead of the Rugby World Cup 2019 in Japan launched its first UK-facing campaign leveraging that sponsorship. The brand says it has announced the decision now in order to give both parties time to look for other sponsorship options.


Formula E has retained its third-party ISO20121 certification, remaining the only racing series to receive the highest lever of certification for sustainable events.

The series says it is working together with suppliers and partners, such as Umicore and CSM Live, to put sustainable solutions in place and into the production pipeline. This includes sustainable branding and trackside signage made from recyclable material, preventing 10 kilometres of waste from reaching landfill at each event.


Calendar solutions tool Stanza has partnered with Sportradar to bring subscribers sport content directly to their calendar app.

Sportradar’s Advanced Data Insights & Sport Page Solutions can be included in user’s calendars, showing live scores and statistics as well as news, ticketing information and betting odds. Stanza’s sport schedules are also embedded across sports publisher pages with the goal to drive on-page engagement.


Glenmuir and Ryder Cup Europe have agreed a new five-year partnership which brings the association between the pair to nearly 40 years. 

The Scottish golf clothing brand will be the Official Licensee of the 2020, 2022 and 2024 matches and has launched a new marketing campaign, #RyderCupReady with video and image content to build up to the tournament.


The Bundesliga has become the first football league to sign up with Amazon Web Services (AWS) in a deal which promises ‘advanced statistics’.

The Amazon company will be the league’s new Official Technology Partner while AWS cloud infrastructure, advanced machine learning and artificial intelligence technologies will provide tailored statistics to fans in real-time.


Slovenian tennis player Dalila Jakupovic has pulled out of the Australian Open qualifying tournament because of coughing fit she says was brought on by poor air quality in Melbourne.

Sport has been lending its support to efforts to aid the Australian bushfire crisis which is causing issues ahead of the tournament proper, which starts on 20th January.


Online sports betting operator MansionBet has extended its sponsorship of Newbury Racecourse to include the MansionBet London Cup, which will take place on Saturday 16th May.

The company has recently extended its sponsorship to over 60 events throughout the UK and Ireland, and will kick off its Newbury deal on 15th January at the racecourse’s New Year Raceday having sponsored two races throughout the afternoon.