Industry Shorts: Arsenal, Chelsea, Sunset+Vine

20 Jul 2021

By: Sport Industry Group

Arsenal have become the latest team to partner with blockchain provider Chiliz and launch an $AFC Fan Token on the app. 

Socios will become a ‘digital meeting place’ for Arsenal’s worldwide fanbase, according to the club, and will also create new experiences for supporters. The tokens will allow them to become part of a digital community with engagement opportunities for members including the chance to influence the club in a series of interactive polls across a variety of decisions every season.

Fans will also be able to access club-related content and experiences with Socios’ geo-location, augmented reality feature ‘Token Hunt’, while fans can also put their skills to the test against other fans from around the world in club-related games, competitions and quizzes, competing in global leaderboards and earning real-life and digital club-related benefits and experiences along the way.

Chelsea has named Zapp, an app which delivers snacks, drinks, and essential groceries, as its Official European On-Demand Convenience and Grocery Delivery Partner.

The partnership will run for two years initially, extending across Chelsea’s men's, women's, and academy sides, and includes a number of promotions, from player activations to exclusive fan opportunities, and ‘Zapp football moments’.

The partnership will be supported by a stadium advertising campaign and the debut of Zapp’s first TV ad to be shown at half time during a Chelsea home game in the forthcoming Premier League season.  

Production and media company Sunset+Vine has been named the live production, content and media partnerships agency for the E-Bike Grand Prix Racing Series (EBK GP).

The series - owned and developed by Cube International - will feature pro cycling teams racing around ‘specially-designed city centre tracks’ on electric road bikes at ‘motorway speeds’. The EBK GP also says it will ‘work with host cities to make a demonstrable difference to their sustainability and transformative mobility’. 

As Cube’s partner for the Series, Sunset+Vine will provide all production services - from live coverage to the social and digital content, news, and highlights programming.

Burnley has announced UK-based sports betting firm Spreadex as its Principal Shirt Partner for the 2021/22 season. 

As part of the deal, the brand will work with the club on ‘a range of community and charity-based initiatives’ across the course of the season, while the agreement also includes rights, such as LED perimeter board advertising, player access across the season, and presence across Burnley’s website, CRM, and social media channels.

Zwift’s Running League will return for a second season, and will feature a refinement in runner classes.

Runners take part in teams, and are grouped in terms ability, while this season the format has switched to include each team’s BEST 5 League Point wins, which will count to the total for the series.

Each week’s race format is different, while The events will alternate week-to-week from a points-based individual race to a team relay race. In the points race, classic cross country scoring will be used—the top three runners score for their team based on their finish order. The fourth runner is the tie-breaker.

Business insurance brand Superscript has teamed up with ESPNcricinfo to launch an exclusive content partnership to support the inaugural The Hundred cricket tournament.

The partnership will see ESPNcricinfo produce new content strands relating to the competition as well as ‘The Hundred Challenge’, a new weekly vodcast rounding up all the main talking points from the highly anticipated tournament.