Industry Shorts: Arsenal, SailGP

10 Oct 2019

By: Sport Industry Group

Arsenal have unveiled 424 as its new Official Formal Wear Partner in a two-year deal.

The partnership will see the fashion brand create suits for the club’s players and senior staff as well the Arsenal Women team who, for the first time, are also included in the formal wear supplier deal.

The club says the deal was driven by 424 co-founder Guillermo Andrade’s love of football as well as the fact that he is a life-long fan of Arsenal. The designer’s friendship with player Hector Bellerin, who has become known for his interest in fashion, was also a factor in the deal.


SailGP has announced a global reach of 1.8bn in its inaugural season across broadcast, social media, press and in-venue audiences.

Working with Sport Industry Awards partner YouGov Sport, Deloitte and Meltwater in order to measure its impact since its launch in October 2018. SailGP also says it has generated $115m in an overall economic impact to its five host cities, with an average of $23m per event. 


Ascot Racecourse has appointed independent agency isobel as lead creative agency following a formal pitch process, handled by Oystercatchers.

Isobel will work with Ascot as a creative consultant across the core Ascot brand as well as racedays at the course, including Royal Ascot. The agency will also develop campaigns for conferences and events away from racing.


British 1500m runner Laura Muir and gymnast Georgia-Mae Fenton have joined up with sports marketing agency Summus Sports Group.

The pair are both medal hopes at the Tokyo 2020 Olympic Games, and join fellow Team GB athletes Katarina Johnson-Thompson, Jade Jones and Adam Gemili who are also represented by the agency.


Wetsuit and apparel manufacturer Huub has signed a long-term agreement to supply the Blenheim and London Triathlons.

Negotiated by Limelight sports, the deal will see Huub positioned as a partner across several categories, and will include providing participants with a range of products and services at the mass participation events which take place around Blenheim Palace and London’s ExCel Centre respectively.


World Surf League has announced a ten-year year partnership with surfers' organisation World Professional Surfers.

The agreement between the rights holder and the representative body for professional surfers is the longest in the rights holder’s history.