Industry shorts: ASICS, Chelsea FC, BT Sport...

10 Apr 2019

By: Sport Industry Group

ASICS has reopened applications for TENKAN-TEN, the Japanese footwear and sports equipment provider’s accelerator programme for growth-stage start-ups that are seeking to make a mark in the sports and wellness market.

With the incubator initiative now backed by the renowned IESE Business School at the University of Navarra in Spain, ASICS will provide €30,000 to selected start-ups, as well as unparalleled access to ASICS executives and industry mentors over a four-month period.

In 2018, the first year of the programme, five start-ups from around the world were selected, including companies focusing on producing smart fabric, exploiting artificial intelligence opportunities and launching motion-capturing applications.

As part of this year's programme, each start-up founder will undergo a leadership development programme with a focus on mental and physical health, as well as company culture. Each founder will receive a personalised ‘Sound Mind, Sound Body’ plan, including coaching, psychologist and personal trainer sessions, in addition to a nutritional plan and access to ASICS’ gym and sports facilities.

The programme will start in September 2019 and will take place in the ASICS Innovation Hub in Barcelona (Spain), as well as the company’s new EMEA headquarters in Amsterdam (Netherlands).

As part of the new partnership between ASICS and the IESE Business School, MBA students will gain hands-on experience by working alongside the founders of the different start-ups.


Club Chelsea, the corporate and social event-hosting service at the English Premier League football club’s Stamford Bridge stadium, has launched a new delegate menu exclusively for meetings, conferences and events.

Chelsea’s club nutritionist, Jack Christopher, has helped to devise the new ‘Fit for a First Team’ menu, which has a greater focus on healthy foods.

Christopher said: “We’ve incorporated slow releasing carbohydrate options with a low glycaemic index into the menu – for example porridge oats, sweet potato and lentils – to avoid sharp increases in blood sugar. This ensures delegates benefit from a sustained source of energy throughout their meeting or event.”


BT Sport will continue to show coverage of the FIM Speedway World Championships through to the end of the 2021 campaign after sealing a three-year rights extension.

As part of the renewal, which was struck with the BSI Speedway division of the IMG agency, BT Sport will show every round of the FIM Speedway Grand Prix series and the Monster Energy FIM Speedway of Nations championship.

The broadcaster also has rights for the SGB Premiership speedway series in the UK and Ireland.

BT Sport’s 2019 speedway coverage will begin on 4th May with the opening race of the Speedway of Nations series.



Travel agency Thomas Cook Sport has expanded a partnership with Scottish Rugby to include dedicated supporter packages.

As the official travel partner of rugby union’s governing body in the country, Thomas Cook Sport will offer supporter travel and match break packages for Scotland’s 2019 summer Tests against France and Georgia and the 2020 Guinness Six Nations.

The partnership will extend “beyond” next year’s Six Nations, which will feature Scotland matches away in Ireland, Italy and Wales, as well as home contests against England and France.