Industry Shorts: ATP, Kick It Out, Veloce Racing

17 Dec 2020

By: Sport Industry Group

The ATP has announced its 2021 calendar, confirming that the Australian Open will be pushed back three weeks, now beginning on 8th February.

The season will begin on 5th January at the ATP 250 Delray Beach Open by VITACOST.com, while the men’s qualifying for the Australian Open will take place in Doha from 10th - 13th January. 

Space has been left in the calendar for a 14-day quarantine period to allow players and support staff to comply with Australian law, before a 12-team ATP Cup and an additional tournament will be held in Melbourne in late January and early February to allow players to warm up for the first major of the season, which will take place in the city from 8th - 21st February.


Kick It Out has partnered with Danish football performance app Tonsser in a new campaign to tackle discrimination and racism in youth football. 

Tonsser empowers football players to showcase their achievements on the pitch, and also encourages them to take a stand against racism by sharing their experiences with the community. 

The pair have pledged to give youth players the opportunity to make their voices heard in a safe environment, and aim to raise awareness of social injustice within the game.


Veloce Racing has become the first Extreme E team to announce a Carbon Offset Partner, after announcing a new deal with ALLCOT Group.

The group provides carbon-offsetting and sustainability initiatives, and has already teamed up with Extreme E with the goal of achieving a net-zero carbon footprint by the end of the championship’s first season.

The agreement will see ALLCOT help Veloce Racing to offset all of the carbon produced from the moment that the team signed up to compete in Extreme E in September, 2019 and offset emissions covering the full build-up to the series’ maiden campaign as well as the entire season of racing next year.


The London Marathon Charitable Trust has announced Terry Duddy as the Chair of a new unitary board for London Marathon Events as well as a Trustee. 

Sir John Spurling, who joined the board in 1999 and has served as Chair of London Marathon Events and a Trustee since 2009, confirmed earlier this year that he would be stepping down. He will now become President of The Trust.

Meanwhile, Dawn Austwick, CEO of the National Lottery Community Fund, who has served as a Trustee since 2017, has been appointed as Vice Chair of The Trust.


The Women’s Sport Trust has launched a new initiative which recommends changes to support the future of women’s sport.

The Ambition Report will provide recommendations and actions to help expand the women’s sport market, increase visibility of female athletes, grow investment, and create leadership that is more accountable to prioritise women’s sport.

Earlier this year, the Women’s Sport Trust brought together a group of industry figures from across the media, business, rights holder, agency and brand verticals to discuss the issues, as well as paint a picture of how women’s sport in the UK can develop.


Extreme E has announced a new partnership with luxury brand Moncler, who will provide a dedicated uniform for Extreme E’s on-site team, protecting them from the elements during the remote races. 

The co-branded uniforms include some of the brand’s most iconic outerwear as well as sweatshirts, t-shirts, soft-accessories and shoes for a mix of terrains.

The pair say they share a common purpose when it comes to sustainability. The Italian brand recently launched a new sustainability plan - Moncler Born to Protect - that renews the company’s commitment towards sustainable development and further integrates social and environmental responsibility into its business model.


The Exeter Chiefs have signed a new five-year deal with cloud-based ticketing engagement platform SecuTix, continuing the relationship which has been in place since 2017.  

The Secutix 360° platform is also used to manage the events business at Exeter’s Sandy Park home, as well as corporate sales, fan communications and the club’s Tribe Membership scheme.