Industry Shorts: ATP Media, Extreme E

30 Mar 2020

By: Sport Industry Group

Sports betting service and content hub, IMG ARENA, is launching an official virtual tennis product in partnership with ATP Media, the global sales, broadcast production and distribution arm of the ATP Tour. 

The game, which will be available in April, is designed to help sportsbook partners fill the void whilst the ATP Tour is suspended.

The offering will use licensed assets to create the first-ever officially branded virtual tennis product, featuring logos from the ATP Masters 1000 series and official tournament names.


Rally and rallycross star Patrik Sandell has joined Extreme E’s Drivers’ Programme - the sport’s roster of top-tier motorsport names who are looking to compete in the series’ inaugural season, which starts in January 2021.

The Swede currently competes as a factory driver for Subaru Motorsports USA, winning Global Rallycross races on multiple occasions between 2013 and 2017, before moving into the North American ARX series.

The Drivers’ Programme is designed to promote professional drivers and assist teams and prospective entries. While series organisers will recommend prospective competitors from its Drivers’ Programme, if teams prefer, they will have the autonomy to select their own drivers from outside the pool. 


Harlequins will deliver mindfulness sessions to its players and their partners as they stay at home due to the coronavirus pandemic.

The club says it is the first in the league to employ a specialist ‘Mindfulness Coach’, Luke Doherty, who joined the Twickenham-based club last July and players have been booking in one-on-one and group time with Doherty via Zoom.

Quins have also said they will roll out the online product to its wider community, too, in a bid to support mental health and wellbeing.


Manchester City have offered use of their Etihad Stadium to the NHS during the fight against the coronavirus pandemic.

With Premier League football postponed until the end of April at the earliest, the Etihad is currently empty and the club will make executive boxes and conference rooms available to the health service, who will use the space to train doctors and nurses during the crisis. The stadium, however, is not thought to be earmarked to treat patients, with a temporary hospital set to be set up at the Manchester Central Convention Complex. READ MORE


The World Olympians Association (WOA) has called on athletes to use the delay to the Olympic Games Tokyo 2020 to focus on their communities.

Joel Bouzou, President, WOA, said athletes should look to help others in their communities as the world faces the coronavirus pandemic.

“When the time comes for Tokyo 2020 hosted in 2021, let us make it not just a celebration of sport but also of all the collective effort which helped the world get through the COVID-19 pandemic.”

The IOC has now comfirmed that the Games will take place in July 2021.


The Jacksonville Jaguars have extended the application deadline for its Gridiron Grant programme due to the coronavirus pandemic.

The NFL team’s LGT Vestra US Gridiron Grant s a full university tuition grant awarded to one male and one female student involved in the American football community within the UK, and this will be the third consecutive year that the Jaguars have run the programme.


Real Madrid goalkeeper Thibaut Courtois will host a series of weekly NBA2K20 games against different European sport stars, influencers and celebrities as part of the #NBATogether initiative.

‘NBA2K Sundays with Thibaut Courtois’ will take place instead of the airing of NBA games. The 2019/20 season initially saw a record of 48 games scheduled for primetime in Europe on Saturdays and Sundays, but while the league remains suspended temporarily, the Belgian footballer live stream matches over his Twitch account. 

The series started on Sunday 29th March, when Courtois played Borussia Dortmund and Germany defender Mats Hummels.