Industry Shorts: BBC, BT, Sky & #RedForRuth

02 Jul 2020

By: Sport Industry Group

The BBC is to broadcast highlights from the Beijing 2008, London 2012, and Rio 2016 Summer Olympic Games throughout July as it deals with the absence of the now-rearranged Tokyo 2020 Games.

Beginning 14th July, the Olympics Rewind will show the best bits from all three Games, and will close on 25th July with a one-off Britain’s Greatest Olympic Moments show.


BT have appointed Sky Media – the advertising sales arm of Sky – to cover all sponsorship for the BT Sport channels.

Sky will replace the outgoing Channel 4, and the deal comes amid increased collaboration between the two rivals following an agreement in 2017 for Sky to carry BT Sport channels on its platform.


According to multiple reports, Sky Sports has drawn up a list of phrases and words to be omitted from on-air broadcasts, for both pundits and commentators alike, including 'nitty-gritty'.

The full list is yet to be released, but the news comes as the broadcaster backed the likes of Patrice Evra in not wearing a Black Lives Matter badge while on air because of far-left political ideology linked to the official arm of the movement. In a statement, Sky Sports said: “Our support is for the moral cause and campaign, that Black Lives Matter, rather than any political organisation.”


The Ruth Strauss Foundation - nominated for the Communications Award at the Sport Industry Awards 2020 -  is launching a new #RedForRuth campaign to mark the return of Test Match cricket in the UK, with the Third Test of the upcoming behind-closed-doors series between England and the West Indies set to turn red.

Fans watching the Test on Sky Sports or listening in via TMS are encouraged to wear red on the second day, with the best outfits broadcast both in-ground - on big screens - and on TV. The players will also wear specially branded shirts and all available areas around the Emirates Old Trafford will turn red.


Eleven Sports and Spanish multimedia firm Mediapro have announced a new partnership that will see the two knowledge-share across projects to grow internationally amid the Covid-19 pandemic.

The partnership will kick off with Eleven Sports Belgium’s new rights bundle for the Pro League, where Mediapro will work on-location with local staff to deliver broadcasts across the 1A, 1B, Women’s Super League and E-Pro League competitions.


The Rugby League World Cup 2021, set to be held across England next year, has unveiled a innovative partnership with the International Rugby League that will see the two collaborate on the production and sale of all broadcast rights for the tournament.

The BBC currently hold the rights to all 61 games in the UK, and the new deal will allow further worldwide agreements to be made. An invitation to tender for broadcast partners will be released by Rugby League World Cup 2021 soon.