Industry Shorts: Betfred Super League, London Marathon

21 Sep 2021

By: Sport Industry Group

The Betfred Super League has announced The Loch Lomond Group as its Official Spirit Partner in a deal set to run until the end of the 2024 season.

The brand will produce a range of limited-edition club branded products, which will see a percentage of the proceeds fed back into clubs as well as the charities of their choice, and it will also gain naming rights to the “Spirit of Super League Award” - an annual award presented at the end of the season and given to an individual who ‘epitomises the values of Super League by going beyond their expected professional commitments and who places a strong emphasis on sportsmanship and community’. Previous recipients of the Spirit of Super League award are Jamie Jones-Buchanan, Rob Burrow, and Mose Masoe.

The move adds to Loch Lomond Group’s current partnership portfolio which includes the likes of The Open, The Women’s British Open, The United Rugby Championship, and the SPFL.


London Marathon Events has unveiled Nissan as the Official Automotive Supplier for the 2021 Virgin Money London Marathon.

The brand will provide a fleet of 100% electric, zero emission vehicles for the event on Sunday 3rd October, and will also work with charitable organisations supporting disabled and LGBTQ+ runners - including the creation of an official Nissan LGBTQ+ Cheerzone.

This is the second year Nissan has supported the Virgin Money London Marathon, having been Official Vehicle Supplier in 2020 when its electric e-NV200 van acted as lead vehicles to the elite races which took place on a closed-loop course around St James's Park.


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