Industry shorts: British Cycling, Barry's, PRB, BUCS...

21 Mar 2019

By: Sport Industry Group

British Cycling has agreed a deal with BT Sport to broadcast its first-ever national eSports cycling race live on Thursday 28th March.

Finalists will head to BT Sport Studios in London to compete to be crowned national champion of the British Cycling Zwift eRacing Championships.

The likes of Olympic gold medallist Dani Rowe, Ian Bibby, Rosamund Bradbury, Jon Mould and Stevie Young have been invited to race in the finals after placing in the top 10 of their respective gender categories in an online qualifying event late in February.

The championships mark a UK first, demonstrating the expansion of elite level competitive sport into the fast-growing esports scene.

Global fitness technology brand Wahoo will be the eRacing championships’ official race partner for the final (and possibly deciding) race of the day - the Wahoo Scratch Race. 


Fitness studio brand Barry’s Bootcamp has announced plans to partner with entertainment company Insanity Group to launch IXB - a new talent management agency for the health, wellbeing and fitness sectors.

IXB will launch exclusively with a roster of Barry’s Bootcamp trainers but grow as part of a considered expansion strategy with the ambition of recruiting further stand-out talent within the industry. As part of its development programme, IXB will manage its talent in the areas of TV, radio, social media, branding, press, CSR and personal brand building. 

Sandy Macaskill, co-owner of Barry’s Bootcamp UK, commented: “Since launching Barry’s in London in 2013, we have created a unique group of incredibly talented and inspirational trainers, who are not just the best in the business when they’re inside our six UK studios, but industry influencers in their own right outside of the red lights. We’re honoured to be working alongside the team at Insanity Group in launching IXB, which will provide unrivalled expertise to not only nurture and grow our talent at Barry’s, but to offer other fantastic industry players the opportunity to develop their careers.”


The ‘World Skate/SLS World Tour London’ is to return to London this May as the countdown to the sport's debut at the Tokyo 2020 Olympics continues. 

The ‘event will again be held at The Copper Box Arena, Queen Elizabeth Olympic Park on 25th-26th May, following the success of 2018’s inaugural competition. 

Fans will get the chance to see some of the world’s best skaters battle it out for pride and prizes in a custom-built concrete skate plaza, designed to inspire innovative tricks and take skateboarding to new heights. The competition features an exciting easy-to-follow format, anchored by instant scoring, resulting in down to the last trick ‘buzzer-beater’ moments that appeal to both die-hard fans and new spectators alike.



The Professional Rugby Board (PRB) has ruled out a merger that would have transformed Welsh rugby from the 2020-21 season.

The decision means that the Ospreys and Scarlets will not be combined and also puts the proposal to establish a team in north Wales on indefinite hold.

The so-called Project Reset had been deeply opposed by the two clubs. It involved creating a four-club professional Welsh structure comprising a combination of the West Wales clubs; Cardiff Blues, the Dragons and a re-established side in North Wales.


British Universities Sports (BUCS) – the national governing body for higher education sport in the UK – is to work with Sportsbeat on a content strategy that will celebrate the student organisation's 100th year.

Sportsbeat, the sports content division of Beat Media Group, will provide a range of services from social media and digital content creation to syndication, with a team on the ground at major events on the BUCS calendar.

The goal is to tell the stories of 100 BUCS alumni, charting their progress from college playing fields to the biggest stage.

The campaign started with the #UniSport100 video profile of Rio 2016 Olympic rowing gold medallist Tom Ransley (University of York & University of Cambridge) and will include the story of England Lionness Fran Kirby (Bucks New University), a Ballon D’or nominee, who won gold at the World University Games in 2013 and double Olympic champion and London 2012 organiser Lord Sebastian Coe (Loughborough University).


Short-format tennis property Tie Break Tens has unveiled moneycorp as its Official Foreign Exchange Partner. 

The two-year partnership will see moneycorp, which has headquarters in London and a worldwide presence, become Tie Break Tens' global foreign exchange provider for all international payments.  The agreement includes access to marketing assets at Tie Break Tens live tournaments to increase awareness of moneycorp’s services around the world.