Industry Shorts: British & Irish Lions, Jamie Redknapp

05 Feb 2020

By: Sport Industry Group

Scottish Rugby has made a bid to host a British and Irish Lions warm-up game ahead of the 2021 tour to South Africa.

The proposed match, scheduled for late June, would be the first time the British and Irish Lions have ever played on Scottish soil.

The Welsh and Irish federations are also understood to be interested in hosting the match, but the date of the Premiership Grand Final means the match is unlikely to be held at Twickenham.


Footwear brand Skechers has enlisted Jamie Redknapp to appear in its men’s lifestyle campaigns starting this spring.

The retired footballer and current Sky Sports broadcaster will be the first lifestyle collection endorsee that the global footwear brand has signed specifically for Europe and will front a campaign to raise awareness of the brand’s athleisure range in the UK in particular.


Bahrain’s sovereign wealth fund, Mumtalakat, has partnered with British motorsport group Prodrive to enter a team into the 2021 Dakar Rally.

The new company, a joint venture between the pair called Prodrive International, will develop a car specifically for the event which takes place in Saudi Arabia in 2021. 

Two rally cars will be manufactured and operated annually by the new organisation, who will also produce other customer cars and offer a range of performance parts and body kits as accessories for clients. Prodrive International has also retained global sports marketing group CSM Sport & Entertainment to develop marketing and commercial partnerships for the new team.


Max Whitlock has been announced as an ambassador for Sport Relief, as part of his partnership with BTEC Sport.

The double Olympic champion, the charity and the education provider will team up to empower thousands of school children to raise funds, offering the prize of a school visit from Whitlock himself.


Fresh food delivery service, Gymology, has become the Official Meal Partner of GB Taekwondo in the build-up to Tokyo 2020.

The partnership will see GB’s taekwondo stars receive access to Gymology’s range of meals, which are designed to build a balanced diet for athletes and active individuals.


Coronavirus could ‘pour cold water’ on the Olympic Games, says Toshiro Muto, CEO, Olympic Games Tokyo 2020.

Last week, Games organisers were forced to quash rumours that they were considering cancelling the event due to the virus. While acknowledging they are worried about the spread, Japanese officials say they will work hard to minimise any impact on the event.


British mouthguard manufacturer OPRO has signed new deals with New Zealand Rugby League (NZRL) and Major League Rugby (MLR).

The NZRL deal is a three-year agreement which will see every single registered player in New Zealand between the ages of 6 and 12 given a free Snap-Fit mouthguard. Meanwhile, OPRO's deal with MLR means it will supply every player from each franchise with top-level mouthguards.