Industry Shorts: EA SPORTS, Tokyo 2020, Yellow Panther

22 Jul 2021

By: Sport Industry Group

EA SPORTS has teamed up with the LPGA to announce the next phase of their long-term partnership with plans to bring the LPGA Tour, as well as one of its five major championships - The Amundi Evian Championship - to EA’s next-generation golf game EA SPORTS PGA TOUR.

The move will also bring more female golfers to the game, with golf fans able to tee-off as LPGA stars as well as experiencing the ‘truest representation’ of the Evian Resort Golf Club in Évian-les-Bains, France, thanks to the EA’s Frostbite game engine.

The game is set to be released in spring 2022.

The World Olympians Association (WOA) has launched OLY House Tokyo 2020 - its first-ever online OLY House destination offering Olympians an exclusive dedicated digital destination for use during Games-time. 

The WOA says OLY House Tokyo 2020 provides a ‘safe, free and accessible’ online space for Olympians to connect with their community and celebrate the Games together at a time when uniting in Tokyo is not possible. The online platform follows the organisation’s hospitality houses at previous Games, and will be home to a programme of events for Olympians digitally while COVID-19 restrictions prevent in-person activities. 

Launching the initiative, the WOA has unveiled a new ‘Leave your Mark’ campaign encouraging  the global Olympian community to take part in an online autograph collection which thanks everyone involved in making the Tokyo Olympic Games a success while also mapping their locations. READ MORE

Former ATP Tour, Rajasthan Royals and Blenheim Chalcot Digital Director, Stuart Cope, and CEO of Industrial Software Systems Gunjan Parikh, have unveiled a new full-service digital studio, Yellow Panther.

The agency has already created a suite of tech products for Nike, Rajasthan Royals and eBay since its inception, and has scaled up to employ a team of 28 software engineers and project managers. 

Based out of two offices, in the UK and India, Yellow Panther’s services include app and website development, augmented and virtual reality creation, gamification, 3D rendering, and e-commerce builds. 

BT Sport has extended its media rights to the FIA World Rally Championship until 2024 after agreeing a new deal with the WRC Promoter.

The broadcaster has screened the WRC since 2014, and will continue to screen every round of the championship live. The new deal kicks in next season, when the WRC launches a new era of hybrid-powered cars from Evans’ Toyota Gazoo Racing squad, Greensmith’s M-Sport Ford team and Hyundai Motorsport.

In addition to live coverage, BT Sport will provide expert analysis from rallies, key interviews with the top stars and behind-the-scenes features as well as highlights and magazine shows.