Industry Shorts: England Netball, Harlem Globetrotters, World Rugby, USWNT

11 Jul 2019

By: Sport Industry Group

England Netball has hosted a Parliamentary Netball Day at Victoria Tower Gardens in London ahead of this summer’s World Cup, which runs in Liverpool from 12th-21st July.

The event was attended by MPs from Great Britain, Australia and New Zealand, who tested their skills on a pop-up court in London. The day was set up as part of England Netball’s ‘Biggest Summer of Netball’ campaign, which seeks to empower and inspire women and girls to get active and try out netball.

The festivities were opened by Minister for Sport Mims Davies. The event also featured a mini competition, which was won by New Zealand.

Meanwhile, Liz Nicholl has been announced as the new President of the International Netball Federation (INF). She will assume the role on 21st July following the conclusion of the World Cup, and will replace Molly Rhone.

Nicholl formerly served as Chief Executive of UK Sport. She recently stepped down from the role, ending a 20-year association with the government agency. Nicholl previously served as Chief Executive of England Netball and served as Championship Director for the 1995 World Netball Championships.

The Harlem Globetrotters basketball team has partnered with seaside resorts chain Butlin’s.

The partnership was brokered by Mongoose Sports and Entertainment and will see a specially-crafted basketball experience brought to Butlin's resorts in Minehead, Bognor Regis and Skegness in July and August next year.

A 30-minute basketball experience will form part of the initiative. The experience will showcase the team’s skills, while players will also offer guests a chance to learn tricks themselves.

The World Rugby Year in Review report for 2018 has found that a record number of people are playing the sport.

The report states that 9.6 million people are playing rugby globally, with a 28-per-cent increase having been registered among female players. It was also revealed that more than 2.2 million girls and boys took part in the Get Into Rugby initiative in 2018.

Additionally, the Impact Beyond Project Asia 1 Million initiative has reached its target of one million new participants nine months ahead of schedule. It comes as Japan prepares to host the Rugby World Cup later this year.

The US Women’s National Team’s (USWNT) parade to celebrate its recent World Cup win was met with chants of “equal pay” by fans.

The President of the US Soccer Federation (USSF), Carlos Cordeiro, said at the parade that the body will continue to invest more in the women’s game than any country in the world, adding that the organisation believes that all female athletes “deserve fair and equitable pay”.

Star player Megan Rapinoe said in response that she would “endorse” Cordeiro, stating that “he’s on the right side of things”.

The World Squash Federation (WSF) has appointed brand and marketing consultant James Sandwith to gather opinion and insight from organisations around the world to determine the sport’s future.

Squash has so far been unsuccessful in its quest to become an Olympic sport and the WSF said it is taking its most recent disappointment of a failed bid as an opportunity to think about the future of its leadership and governance.

Sandwith’s company Bebrand works with business owners to create and manage brands and reputations. He will work with the WSF to gather insights from other squash bodies, such as the Professional Squash Association (PSA).

Mauten, a Swedish sports nutrition company, has blurred out faces of professional athletes in an advertising campaign to ensure they do not break rival sponsorship agreements.

The company claims high-profile athletes, including Mo Farah and Eliud Kipchoge, use its products officially, but claims a number of athletes who hold agreements with larger brands use it unofficially.

The Drum reports that Mauten has also developed unbranded goods for athletes who may wish to use its products.