Industry Shorts: Everton, TalkSport, Twickenham...

08 Jan 2019

By: Sport Industry Group

Everton Football Club has signed a new partnership agreement with moneycorp, global specialist in currency exchange and international payments. 

The multi-year partnership will see the company become the Blues’ first International Payments Partner and also the exclusive foreign currency provider for all relevant services relating to foreign exchange payments, including player transfer transactions. 

The agreement includes access to marketing assets across the Club, a presence at Goodison Park on matchdays to increase awareness of moneycorp’s products in the UK, Australia, Brazil and the USA, and branding on the back of Everton Ladies’ shirts.  

TalkSPORT has won the exclusive rights for England’s Cricket tour of Indian in 2020-21 increasing its England coverage.  The radio station now owns all UK radio broadcasts rights of England’s major overseas tours until 2021.

Every match of the tour of India will be broadcast live on talkSPORT 2 including all T20s, ODI’s and Test Matches.

TalkSPORT National Radio Controller Liam Fisher said: “After broadcasting England’s comprehensive series wins out in Sri Lanka, it’s great to follow this up with winning the rights to one of the best series in the cricket calendar in India.

“With exclusive coverage of West Indies and South Africa over the next 14 months we will continue to provide excellent ball-by-ball coverage for cricket fans.”

Twickenham Stadium has announced it is to house a training facility for esports team Excel Esports, for the 2019 competitive season.

The facility will be exclusively for League of Legends players and will give the team access to Twickenham's facilites such as the gym and on-site catering, as well as scrim rooms designed to mimic on-stage environments.

The move marks the first time an esport training centre has been opened in a UK stadium.

PaceUp, the cycling and adventure sports media agency has been appointed by UK’s largest cycling and triathlon exhibition, The London Bike Show and Triathlon Show, as its communications agency.

PaceUp will provide a full communications strategy and delivery service, covering PR, social media and creative content to the shows.

The deal with PaceUp Media, which also includes the adjoined Triathlon Show: London, covers the 2019 and 2020 editions, with 2019 being the first since owner Newtimber Media purchased the event.