Industry Shorts: F1, LTA, The Daily Mile, Racing Post

24 Jun 2019

By: Sport Industry Group

Formula 1 has extended its content partnership with social media platform Snapchat to include post-race shows with race highlights.

The agreement began with the French Grand Prix, with content offered on Snapchat’s Discover page. The shows will be uploaded after every race until the end of the 2019 F1 season and will complement existing Our Stories content around major races.

F1-themed creative tools, allowing fans to show their support, will also form part of the agreement.

The Lawn Tennis Association (LTA) and the All England Lawn Tennis Club (AELTC) have teamed up to capture the interest in the upcoming Wimbledon Championships by staging a free tennis festival in Wimbledon Park on the middle Sunday of the tournament.

The ‘Middle Sunday. Opened Up’ festival on 7th July will provide an opportunity for locals to show their enthusiasm for Wimbledon. The festival is an evolution of the AELTC’s ‘Tennis in the Park’ event, which has traditionally taken place on the middle Saturday with the support of Merton Council. The festival will run from 10am-4pm and provide fans with a chance to play tennis with LTA coaches. Special sessions with Fed Cup captain Anne Keothavong and Davis Cup captain Leon Smith will also be held.

The LTA has also joined forces with Judy Murray to help equip 20 young female coaches from underserved communities in Birmingham with skills to deliver introductory sessions to women and girls. An event was held at the University of Birmingham, marking the first collaboration between the LTA’s SERVES initiative and the She Rallies programme, which is delivered in partnership with Murray.

The Daily Mile and Imperial College London have signed a three-year collaborative research partnership.

The study will provide the first large-scale assessment of the benefits of The Daily Mile on the health and education achievement of pupils across England, while assessing the socio-demographic profile of schools who participate in the initiative.

Imperial College London will address whether participating schools have better physical health and educational attainment, and whether these improvements are sustained over primary school life.

Ben Clissitt has been appointed to the newly-created role of Group Sports Director of the Racing Post.

Clissitt, a member of the judging panel for the BT Sport Industry Awards 2019, most recently served as Managing Editor of the i newspaper and was previously Head of Sport at the Guardian from 2000-2010 and The Telegraph from 2010-2014.

The first half of the FIFA Women’s World Cup in France set a new record for total UK television reach for a women’s football competition. 

The group stages of the tournament were watched by 17.2 million people, surpassing the record of 12.4 million set during the 2015 World Cup in Canada.

England’s 3-0 round-of-16 win over Cameroon also achieved a record-breaking peak UK TV audience of 6.9 million and a 40.5% share of available viewers. The match is the most-watched women’s game to date and also attracted an additional 640,000 live programme requests on BBC iPlayer and online.

Following a successful two cohorts, London Sport’s Sport Tech Hub is on the hunt for start-ups that can get the population more active.

Sport Industry Group is a collaborator on the programme which is still accepting applications for the third cohort. For more information visit: