Industry Shorts: Genius Sports, Graeme Le Saux

07 Oct 2019

By: Sport Industry Group

Genius Sports has announced the launch of GeniusLive, a streaming and OTT platform for leagues and federations at all levels to automate video production of their live events.

The platform uses AI to track and capture the action, publishing live streams and highlights, graphics and statistics live or on-demand, while the company says this eliminates the need for “expensive hardware as well as in-venue production and personnel.”


Former England international Graeme Le Saux has joined Andy Murray’s talent management 77SM as a football consultant.

Working alongside co-founders Matt Gentry and Gawain Davies, the former Chelsea player turned football pundit will be tasked with growing the football side of the agency, focusing on football strategy, player identification and recruitment.


Travel booking platform Hotels.com has hired integrated marketing agency Blueprint Sports to execute sports-related brand communications projects. The brief will see the agency immediately deliver PR activations to support the brand's sports sponsorship properties, including the UEFA Champions League.


Ronaldinho has signed up with custom controller manufacturer SCUF Gaming.

The former Ballon D’Or winner will become the first non-gaming ambassador for the brand, and will also launch his own esports team named R10 after his own footballing identity.


Youth football app Tonsser says it has reached 1m registered players, making it the largest database for youth football players.

The app was launched in England this year and says 20% of the country’s youth teams are present on the app, with more then 40,000 players registered. The app aims to provide a database for scouts to find young talent based on data available in-app.


The Premier League has confirmed that a London man has been convicted of copyright and fraud offences after being found guilty of selling illegal streaming devices, with access to unauthorised Premier League streams, including those of pirate broadcaster beoutQ.

The man was sentenced to the maximum of 300 hours of unpaid community service and ordered to pay legal costs to the Premier League.