Industry Shorts: Getty Images, MLB London Series, RLWC2021

12 Jun 2019

By: Sport Industry Group

Getty Images has extended its partnership with the International Paralympic Committee (IPC).

Getty Images serves as the Official Photographic Agency and Official Imagery Supplier to the IPC. The partnership, which first began 15 years ago, will be extended through to 2028 with Getty Images delivering increased coverage of the Summer and Winter Paralympic Games, as well as a number of other major Paralympic sporting events.

As well as granting the IPC access to its extensive digital content archive of Paralympic Games and sport event imagery, Getty Images will provide National Paralympic Committees (NPCs) and International Federations (IFs) access to coverage during the Paralympic Games for editorial use. The agreement comes after Getty Images extended its partnership with FIFA last month.

Major League Baseball (MLB) and the Major League Baseball Players Association (MLBPA) have announced that the Invictus Games Foundation will be an Official Charity Partner of the Mitel and MLB Present London Series 2019.

The partnership will aim to highlight the inclusive nature of baseball, celebrate the military community, and inspire society by showcasing the positive impact of engaging with sports, competitors, and events like the London Series, which sees the Boston Red Sox take on the New York Yankees in two games at London Stadium on 29th and 30th June.

As part of the partnership, the Invictus Games Foundation will have a team participating in London’s Softball60, the social softball series built for the city and targeted to introduce the sport to new audiences. The Foundation will represent the Toronto Blue Jays, with the Canadian city having hosted the third Invictus Games in 2017.

The UK government’s Department for International Trade (DIT) welcomed an India-UK sports delegation in London to showcase opportunities for British sporting exporters during the 2019 Cricket World Cup.

The event held at The Oval cricket ground brought together business leaders from high-profile sporting companies based in both countries. It was staged as exports of British sporting equipment are at an all-time high, rising by 10 per cent to £500m in 2018, with the DIT stating exports of sporting goods to India increased by 30.6 per cent in the same period.

India is already the UK’s 11th largest export market outside of the EU and accounts for £7.5bn of existing investment in the UK. Bilateral trade is valued at more than £20.5bn per year and estimates show that the Indian sports market can become a $10bn industry by 2026. The DIT said this means there is exponential potential for growth in British sports exports to the region.

Rugby League World Cup 2021 (RLWC2021) has confirmed the appointment of Chris Brindley MBE as the tournament’s new Chair of the Board, replacing Brian Barwick.

Brindley is one of the UK's foremost business leaders and has been a member of the RLWC2021 board since 2018. His diverse career has seen him occupy senior roles with the likes of NatWest, British Gas and Metro Bank, as well as a number of non-executive roles across the sports industry, including at the Rugby Football League and Switch the Play.

RLWC2021 revealed in April that Barwick would step down from July, assuming a newly created role as President.