Industry Shorts:, Auba & MatchFit

23 Sep 2020

By: Sport Industry Group

Football publisher has officially been sold to Integrated Media Company, an investment organisation for US-based private equity firm TPG Capital, after a protracted process.

The sale, from DAZN, also includes the German and Dutch channels Spox and VoetbalZone respectively, and reports suggest the value is around €85.2m. recently landed the exclusive interview with Lionel Messi after his u-turn on leaving Barcelona.

Arsenal captain Pierre-Emerick Aubameyang’s new contract announcement – shared across the club’s social media channels – broke new ground in metrics, with more than 250,000 fans tuning in to the Instagram Live.

Similarly, since the announcement went live, more than 3.2 million people have re-watched it, increasing average daily engagements for the period by 761% on Facebook and 637% on Instagram.

PR agency MatchFit have been appointed by Oxford-based tech platform Sportside to cover all communications and media management for the organisation.

Sportside aims to build communities of grassroots players, before matching them for local fixtures or competitions. MatchFit will assist in pushing this message to market as Sportside continues to grow in exposure.

Veloce Racing, the racing arm of Veloce Esports, has announced a partnership with ART Grand Prix who will become an official competition partner ahead of the inaugural season of Extreme E, in which Veloce are competing.

ART will bring the operational and logistical expertise needed to compete in the series, which will take Veloce Racing team to some of the more extreme locations on the planet.

Australian airline Qantas has announced that Covid-19 will bring an end to its 30-year sponsorship of Rugby Australia, with the brand pulling out from the end of 2020.

Originally signing on in 1990, Qantas has adorned the playing shirts of Australian rugby union teams ever since and the departure of a AUS$ 5 million per year principal partner will be a bitter blow to Rugby Australia.

The airline, meanwhile, has also announced that it will be pulling its sponsorship of Cricket Australia, the FFA, the Australian Olympic Committee and the Australian Paralympic Committee for an initial 12 month period.