Industry Shorts: Ian Wright, UEFA, Bear Grylls

16 Sep 2020

By: Sport Industry Group

Publisher Scholastic UK has acquired a new novel for children based on the life of Ian Wright. 

Striking Out will be published in 2021, and will be written by the former Arsenal and England striker, in partnership with writer Musa Okwonga. The global publication rights were acquired from Roscoe Bowman of Squad Sports, who represents Wright.

The book will follow a 13-year-old boy named Jerome, who dreams about becoming a professional footballer, but whose life prevents him from doing so until he meets a mentor figure who can put him on the right track. 


UEFA has launched a new tender process for broadcast sponsorship services for both its club and national team competitions.

Inclusive of UEFA Champions League rights between 2021 and 2024, the tender will also allow bidders to submit offers for the UEFA Super Cup, as well as national team competitions such as the UEFA Nations League Finals in 2023 and the 2024 UEFA European Championships

UEFA has appointed TEAM Marketing to manage the broadcast and sponsorship rights to its club competitions, while national team competitions rights will be sold by CAA Eleven.


Bear Grylls will front a UK-wide workout from Battersea Power Station to kickstart National Fitness Day on Wednesday 23rd September

The Global Adventurer will be joined by British Military Fitness master trainer Tommy Matthews for a live-streamed group workout on Instagram from 8am at The Coaling Jetty in front of the Battersea Power Station and the River Thames as part of the celebrations.

Coordinated by ukactive, the theme for National Fitness Day 2020 is ‘Fitness Unites Us’, as communities across the UK come together to celebrate the power of sport and exercise in bringing us together.


Manchester City and Nexen Tire have renewed their strategic partnership with a new multi-year deal which will see the partnership continue into a third term.

The partnership began in 2015 and has grown to include sponsorship of both the men’s and women’s teams, as well as the club’s elite development squad and esports players. The brand also became the Premier League club’s first ever sleeve sponsor.

In their five years together so far, the pair have also engaged in numerous collaborations across digital content campaigns as well as aiding grassroots football programmes around the world, with Nexen supporting the City Football Foundation’s community pitch in East Los Angeles that provides a safe place for local children to play and socialise. The brand is also the presenting partner of one of the biggest youth football tournaments in the United States – the Nexen Man City Cup. 


A virtual High Court hearing has ordered the winding up of Macclesfield Town over debts totalling more than £500,000.

Judge Sebastian Prentis made the order after the club owed nearly £190,000 in tax and more than £170,000 to two other creditors, one of which was former manager John Askey.

The club had been relegated from the EFL and was scheduled to play in the National League next season after being deducted 17 points for non-payment of players.


CSM Sport and Entertainment has announced a leadership change to its US operations.

Current North America CEO Dan Mannix will transition into a senior advisor role, while Christa Carone, currently President of CSM North America, will assume Mannix’s role.

CSM Group CEO, Matt Vandrau, said of the move: “The value of Dan Mannix’s contributions to our business and to the overall industry cannot be overstated and we are excited that he is staying part of CSM’s family in his Senior Advisor role. I’m thrilled that Christa is bringing her deep marketing and broad management experience to the North American leadership role.  She offers a unique client perspective as well as an entrepreneurial growth mindset that will continue to challenge us to be agile and creative in serving our clients and motivating our people.”