Industry Shorts: Infront, Aston Villa, ICC, The North Face

21 May 2019

By: Sport Industry Group

Infront has launched, a digital media and solutions company that will seek to connect brands and sports rights-holders to global audiences.

The company brings together Infront Group’s entire brand and media competencies and also incorporates the in-house Infront Digital Service and New York-based digital services firm Omnigon, which Infront recently acquired. will feature a global workforce of over 250 working from Zug, New York, London, Los Angeles, Paris, St. Petersburg and Toronto. Christoph Heimes, Infront’s Senior Director of Digital Media, Platforms and Services, will be’s Chief Executive.

Aston Villa has named Italian sportswear manufacturer Kappa as its new kit partner in a three-year deal.

The agreement covers the 2019/20 to 2021/22 seasons and has been signed as Villa prepares for the Championship play-off final against Derby County on 27th May.

Kappa will provide kit and training wear for the club’s first-team, development and junior sides, as well as its ladies’ team.

The International Cricket Council (ICC) has named Uber as an official sponsor of this year’s Men’s Cricket World Cup in England and Wales.

Uber becomes the first mobility and food delivery app to sponsor the tournament, which takes place from 30th May to 14th July.

To coincide with the deal, Uber has launched its ‘This World Cup, Every Fan Wins’ campaign for the competition.

The North Face, shortlisted for Brand of the Year in association with Wiggin at the BT Sport Industry Awards 2019, has signed a UK-focused partnership with The Outward Bound Trust, an educational charity that helps young people overcome limitations through adventure.

The two parties will launch a series of events and activities over the next year, enabling young people to experience exploration in the UK. The partnership ties in with the launch of The Explore Fund in Europe.