Industry Shorts: IPC rebrand, Under Armour

22 Oct 2019

By: Sport Industry Group

The International Paralympic Committee (IPC) has unveiled a ‘bold’ new look as it revamps its Agitos logo and looks to a wider rebrand.

The Paralympic symbol has been redrawn and recoloured, and the IPC has also unveiled a new slogan which will accompany the logo as well as the organisation’s brand values: “Change Starts With Sport”.

The IPC says the change in logo and brand narrative seeks to “better communicate the transformational impact the Paralympic Movement has on society,” as the brand goes through its first major overhaul since 2004.


Founder and President of Under Armour, Kevin Plank, who built the brand from nothing into a multi-billion dollar business, will step down from his role in January 2020.

Current COO, Patrick Frisk, who has been heavily involved in brand strategy since his arrival at the company in July 2017, will take over as CEO New Year’s Day. 


Red Bee and Spring Media have announced the launch of a new dedicated women’s football platform, Wnited.

The platform is billed as a world first and will debut in early 2020 to offer over 300 live matches, highlights, catch-up shows and documentaries to a global audience while Spring Media says that two top leagues are already confirmed to host live matches on the platform.


British professional basketball player Ovie Soko, who also appeared on the fifth series of Love Island, is set to appear on a new regular Sky Sports NBA show.

Building up to the new NBA season, Sky has announced the launch of a new weekly programme to look at the biggest stories from the week, to run on Tuesday evenings on the Sky Sports YouTube channel before being shown on Sky Sports TV.


Swim England has revealed that 14m adults in England cannot swim one length of a 25m pool as it seeks to highlight the benefits of swimming to more people in the country.

The new #LoveSwimming campaign will highlight the stories of adults who have learned to swim later in life in a bid to spread the message that it’s never too late to learn.