Industry Shorts: Irish Cup Final, Olympic Channel, Extreme E

29 Jul 2020

By: Sport Industry Group

The Irish Cup Final, set to take place at Windsor Park in Belfast on Friday 31st July, will be the first football match in the UK to take place with fans in attendance since March.

The match sees Ballymena face Glentoran in the showpiece final, and the IFA has confirmed that 500 fans will be allowed into the 18,000 seater ground, following social distancing protocols and in line with the easing of COVID-19 restrictions in Northern Ireland.

250 fans from each club will be given tickets, with both clubs saying ballots will take place amongst season ticket holders.


Benny Bonsu has been named Director of Daily Content at The Olympic Channel.

Bonsu, who became Give Me Sport’s first Head of Women’s Sport in 2019, has previously worked for the NBA, the BBC World Service and Matchroom Sport.


Extreme E has announced a broadcast deal with Discovery which will see the new all-electric off-road SUV series screened across Europe and North America.

The three-year agreement means Eurosport will broadcast Extreme E in 50 European markets, while MotorTrend will screen the action in North America. 

Extreme E has already partnered with the BBC, who will broadcast the action in the UK.


Strategic sports and esports creative agency, Ear to the Ground, has adopted a ‘work from anywhere’ strategy as it seeks to fill a ‘large number of newly available roles’.

Its current recruitment drive will see available roles range from mid to senior level across social, campaign effectiveness, design, content and client services. The agency has said location is not a barrier to entry as it seeks to attract talent from over the world.

Details of the jobs are available on the busy #Jobs-and-work channel on Sport Industry Slack. To find out more and sign up to Sport Industry Slack click here.


Prince William has appeared on the BBC’s Peter Crouch Podcast in the build-up to the FA Cup final, which has been renamed in honour of the Heads Up mental health campaign, fronted by the Duke.

As President of the FA, the Prince discussed the ‘Heads Up FA Cup Final’, taking place on Saturday 1st August, with Crouch and regular co-hosts Chris Stark and Tom Fordyce.

The group talked about the importance of mental health and football’s role in mental wellbeing.

“We got the FA Cup Final renamed ‘Heads Up FA Cup Final’,” he said. “We’re hoping the principle of renaming the FA Cup is a big enough statement that the UK will show the world, the footballing world particularly, that by coming together you can really make a statement that men’s health really matters.”

“I’m hoping that it’s setting the example and principle that mental health is important and hopefully that message emanates to the fans and everyone who cares about mental health. We all have mental health and we all need to look after it.”


AFC Bournemouth has appointed SecuTix as its Ticketing Technology Partner for the start of the 2020/21 season.

The south coast club will play in the EFL Championship following relegation from the Premier League and has announced the partnership with the cloud-based ticketing solution platform which will see the introduction of a new ticketing system for the start of the new season


The PGA TOUR has named DraftKings as its first ever betting partner.

The deal expands a multi-year content and marketing relationship that is already in place, since the brand became the TOUR’s Official Daily Fantasy game in 2019.

DraftKings will be styled as the ‘Official Betting Operator of the PGA TOUR’ and will continue its daily fantasy rights, as well as gaining content and video rights to create pre-game and post-game betting programming, as well as distribution of highlights to users who have placed bets.