Industry Shorts: Jump, LTA, Dugout

15 Sep 2020

By: Sport Industry Group

The European Handball Federation (EHF), and its marketing arm EHF Marketing, has commissioned creative agency Jump Design and Direction to design and produce all of the on-screen graphics for the EHF Champions League, EHF European League and the EHF European Handball Championships and Qualifiers for both the men's and women's competitions. 

The appointment marks the start of a new five-year contract between the pair, who have been working together since April, when Jump created graphics for the first tournament to feature the new designs, which began on 12th September. READ MORE

The LTA has been granted Approved Provider Status by the Professional Development Board for Physical Education for a period of three years.

Announced as school children across England and Wales return to class, the governing body for tennis in Britain has been approved as both a provider of professional development and as a provider of resources for its LTA Youth primary school materials. 

Designed by teachers for teachers to support the national curriculum, the LTA Youth schools programme brings together PE lesson plans, personal development resources, and teacher training, and is aimed at getting pupils’ minds and bodies’ active, helping them to develop both mentally and physically on and off the court.  

Dugout has launched a new fan profiling platform, Dugout FanPro, which the football media company says will enable it to further develop its audience targeting exclusively for its partner clubs, sponsors and global advertisers.

It has paired its first-party data with Lotame’s data enrichment solutions in order to build ‘multi-dimensional fan profiles and audience segments’ it says will create value to key partners by accurately placing branded content campaigns in relevant environments. 

Dugout says its audience targeting capabilities include historic and real-time content consumption patterns, as well as psychographics, sentiment, environment, engagement levels and purchasing intentions.

GB Snowsport, the national governing body for UK snowsport, has appointed Threepipe Reply for its new website design and build following a competitive pitch.

Ahead of the winter season, the ‘voice of snowsport’ site will undergo a redesign to ‘better appeal to a wide number of audiences’, from professional coaches and athletes to millions of snowsport fans globally. 

The work is part of a greater initiative to support GB Snowsport in its aim for the national team to be a top five snowsport nation by 2030.

The BBC has confirmed that Gary Lineker has signed a new contract that will keep him at the corporation until 2025.

Lineker will continue to host Match of the Day and the BBC’s coverage of the FA Cup, as well as upcoming major football tournaments. The corporation has also confirmed that his new deal involves a pay reduction of 23%.

The ECB will cut 62 jobs because of the financial impact created by the coronavirus pandemic, according to a statement from CEO Tom Harrison. 

Harrison said the organisation will lose at least £100m this year, which could in turn rise to £200m in 2021 if there is further disruption to sport.

The ECB has proposed a reduction in costs which includes a 20% cut of the workforce budget, which Harrison says equates to 62 jobs. That number is ‘largely made up of existing headcount and a small number of vacant positions’, he said, while the organisation will also propose further cost saving by changing a number of current posts into ‘flexible working roles’.

Wimbledon, has announced gin brand Sipsmith as the first Official Gin Partner of The Championships. 

With the cancellation of the 2020 Championships, the pair's first event together will be in 2021.

The BPA’s Official Legal Services Provider, Hogan Lovells, has announced the recipients of its GB Para Athlete Bursary, which supports aspiring Paralympians.

Announced in what would have been the closing days of the Tokyo 2020 Paralympic Games, and building up to the rescheduled Games, the newly titled "Nicholas Cheffings Para Athletes Bursary" has been named after Hogan Lovells’ former Chair and highly committed champion of diversity, inclusion and equality. 

The recipients come from across eight sports and can use their bursary to help fund their training, and include Kare Adenegan and Hollie Arnold, (athletics), Jody Cundy (cycling), Andy Lapthorne (wheelchair tennis) and Laura Sugar (canoe and athletics).

Premier League side Wolves have announced aerospace parts provider Aeroset as their new sleeve sponsor.

According to Wolves, the deal will see Aeroset become ‘the foremost company from the aerospace industry’ to partner with a Premier League club as well as see their logo appear on a top-flight shirt sleeve. 

The company is currently also the main sponsor of Argentina Primera Division side Racing Club de Avellaneda, after signing a deal at the beginning of the year.

The Rugby League World Cup 2021 has launched its online shop with new marketing campaign, ‘This is Real’.

Organisers have worked with partners Kappa and Cube Partnership, to deliver a range of merchandise for the show, while the campaign puts rugby league fans at the centre of the tournament, using real supporters and players from across the game - including representatives from the charity Community Integrated Care, a partner of RLWC2021 and one of the most significant care providers in the UK.


World Athletics has appointed Nielsen as its Official Supplier of Consumer Market Research Services.

This new collaboration is part of a four-year deal, and will give World Athletics access to Nielsen’s international research systems for its upcoming events.