Industry Shorts: LaLiga, TwelfthMan, FIFA, BT Sport

30 May 2019

By: Sport Industry Group

The Callao City Lights venue in Madrid has been transformed into an entertainment hotspot for football fans and technology lovers, providing an insight into Spain’s LaLiga.

The experience will be open until 1st June, when Madrid hosts the UEFA Champions League final between Liverpool and Tottenham Hotspur. The venue will feature LED football pitches, digital images of LaLiga stars and an interactive map displaying the locations of the clubs across Spain.

Visitors will also be able to sample holograms of stadia, view replica models of clubs’ changing rooms and get a close-up view of the teams’ official kits.

Creative agency TwelfthMan has launched, a new website for football fans that will serve as the home of UEFA’s official club final programmes and a content hub for the men’s and women’s game.

The website will give fans the chance to win tickets for the Champions League and Europa League finals, as well as match balls and posters signed by the likes of Harry Kane, Virgil van Dijk, Heung-Min Son and Mohamed Salah. will also host the digital editions of the official match-day programmes, offering additional content such as video, illustrations, extra interviews, features and photography. TwelfthMan produces the official final programmes for the Champions League, Europa League, Women’s Champions League and UEFA Super Cup.

Getty Images has extended its long-running partnership with FIFA to run until the 2022 World Cup in Qatar.

Getty Images will continue to serve as FIFA’s authorised photographic agency, a title it has held since 2009. The company will be granted unparalleled coverage, access and rights to exclusive content throughout FIFA’s tournaments, including the upcoming Women’s World Cup in France.

Six official FIFA photographers, five of them women, will capture the action in France.

BT Sport has launched a new app for PlayStation4 consoles as it looks to expand the availability of its programming.

The app is available to existing BT Sport customers at no extra charge. The launch of the app coincided with BT Sport’s coverage of the Europa League final between Chelsea and Arsenal on 29th May. BT Sport will also show live coverage of the Champions League final between Liverpool and Tottenham Hotspur on 1st June.

The app will allow access to BT Sport 1, BT Sport 2, BT Sport 3, ESPN, Boxnation and the BT Sport Extra channels.

Scottish Gymnastics has appointed Doc McKelvey as its new Chief Executive Officer.

McKelvey joins the organisation from Tennis Scotland, where he worked as Head of Development since August 2014. He has also worked for Scottish Rugby in a number of development roles for the governing body and Edinburgh Rugby.