Industry Shorts: Leicester City, All Blacks & Fulham

28 Jul 2021

By: Sport Industry Group

Leicester City have announced plans to increase the capacity of their King Power Stadium by 8,000 seats to 40,000.

The Foxes will share plans, which include other "significant developments to the surrounding area", in August before a public consultation.

If approved, their ground would become the 10th largest among current Premier League sides.


The All Blacks have confirmed a new 'performance partnership' with global petrochemicals company INEOS, reported to be valued at around NZ$8m. 

INEOS will appear on the back of the playing shorts and on the front of the training jersey of each of NZR's Teams (the All Blacks, Black Ferns, All Blacks Sevens, Black Ferns Sevens, Māori All Blacks, All Blacks XV and All Blacks Under-20) from 2022 in a deal that will run for six years.


Championship outfit Fulham have announced World Mobile as its new official shirt sponsor, as it begins life in the English second tier.

The deal will also see World Mobile and Fulham create purpose-driven content designed to widen the brand’s reach across digital, social and linear channels. The Fulham Foundation, the club’s charity arm, will also work with World Mobile on community programmes across the length of the deal.


Scottish football side Hibernian have revealed Ben Kensell as new Chief Executive, after three years as COO of Norwich City.

Kensell has previously run the commercial teams at Arsenal and Charlton before taking on his role at Norwich, and outside of football was involved in Wimbledon, the British Grand Prix and Royal Ascot.


On Location has announced the acquisition of Qcue, a leader in dynamic pricing software for sports and entertainment ticketing.

Qcue currently serves over 85 teams and organizations, including MLB, Australian Football League and leading college athletics departments, and will continue to expnd this roster of clients with the assistance of On Location.


Four-time Olympic gold medallist Simone Biles has withdrawn from Thursday's individual all-around final in Tokyo, after citing mental health and the pressure of competing as contributing factors.

In a Tokyo 2020 press conference, she said: “After the performance I did, I just didn't want to go on. I have to focus on my mental health. I just think mental health is more prevalent in sports right now.

"We're not just athletes. We're people at the end of the day and sometimes you just have to step back."